Everyone agrees that quality content is absolutely necessary for your website blog. Not only do you need to use this platform to explain your product or service in a way that is effective and easy to understand, but you must also find a way to grab the attention of potential clients before your competitors do.
Creating content for consumption online requires the writer to follow a certain set of rules in order to achieve marketing success for your blog. The main thing to keep in mind is that you want to grab the reader’s interest to encourage further exploration of your site and potentially gain a new customer. Content can be the catalyst that helps your business grow, but only if it is done right.
Here are five tips to consider when writing content online.
1. Don’t Slack on the Headline
Your headline will determine whether someone will stop and read your article, therefore, it is extremely important that you pick a strong headline that also accurately describes what your content is about. With all the chatter on the Internet, you want to stand out above the rest. Your headline is your first impression, and the tip of the iceberg that should gain the attention of your targeted clientele.
2. Include Most Important Information First
Attention spans are short these days, so the chances that someone will read your entire article are slimmer than you may think. If there is important information about your product or service that you want to make sure your audience sees, make sure it is in the first part of your post. You can add details later in the article, as those who continue reading are definitely interested in what you have to offer.
3. Find Your Voice & Don’t Lose It
Your readers will enjoy reading your content because it is unique to you. You can offer something that no one else in the world can offer: your voice. Make sure that you find your voice and remain consistent across your content. People will appreciate the authenticity, and your perspective will keep your readers coming back for more information. Use your voice to sell your business through the valuable content you create.
4. Avoid Information Overload
Less is more online. Your blog posts should not be written like a lengthy creative writing assignment. Keep your information straight to the point, and avoid adding any unnecessary elements that may be distracting from the product or service you are marketing or the information you are trying to share.
5. Keep it Conversational
Casual is OK with your web content. You want it to feel like you’re having a conversation with your readers. Usually, people don’t like to be spoken down to, or treated like they are being lectured, so it’s best to approach your writing like you are speaking to a peer. Clear, concise, but conversational is the key to creating content that will engage your online reader.
The New Year is a perfect time to reflect on your current online marketing strategy and determine if it is working for your business. If you need help boosting your content and social media marketing efforts, contact us at Miss Ink. We can help you strategize and put together the perfect marketing plan to help grow your online presence.
Strella, R. (2017, December 21). Writing for the Web Means Following a New Set of Rules. Retrieved December 28, 2017, from https://www.socialmediatoday.com/news/writing-for-the-web-means-following-a-new-set-of-rules/513244/