Companies that want to reach a wider audience and engage with current customers to create a deeper relationship with them should be active with posting to a business blog on their website. Not only will your blog allow you to showcase some of the products and services that your business offers, but also it can help you increase your search visibility on the Internet, and add to your leads and sales pipeline. There are many ways your blog can help you achieve a higher level of success, and it’s a relative low-cost branding and marketing tool.
Here are six ways that having a business blog can help your business.
1. A Blog Can Help Personalize Your Brand
Who is behind your business? It can be a positive thing to highlight that person and the great resources they have to offer. What does your brand stand for? A blog is a great place to make a statement about what your company stands for and supports within the business community and even philanthropically. People love stories. Your company stories will personalize your business so that your customers feel like they are doing business with an individual who will show them the most care. Showcase your “voice” through your blog, and let your customers get to know your unique brand personality.
2. A Blog Builds Authenticity and Credibility
People do business with people and brands that they feel they can trust and who share similar values and intentions. Use your blog to write about industry news and the way that your company is adding value to the market. Elevate your brand by becoming a thought leader in your specific field. The more valuable the information you produce, the more your customers will see you as a credible resource, which may turn into more leads and sales. By using your blog to publish valuable information, you are building trust, familiarity, and leadership in your industry.
People love stories. Use your blog to tell yours. Build relationships & trust by being genuine.
3. Blogs Drive Traffic to Your Site
The more fresh content you have on your website, the more likely you are to show up in searches on the Internet. A blog is an easy way to consistently provide new content for your potential clients when they are searching for the types of services you offer. If you tag your website or sales page on every blog post, you can help drive traffic to the places on your website that you want clients to visit. Adding new content to your website will only help you when it comes to visibility through Google and other search engines.
4. Blogs Add Value to Social Media Initiatives
You blog posts are great sources of creative social media posts. Not only should you be sharing each of your posts on your social media platforms, but you should pick and choose some of the valuable information you have already included in your posts and repurpose it into tweets and Facebook posts, or create photos with the information to showcase on more visible platforms like Instagram. Your blog posts can serve many purposes on social media, with the end goal of more interaction with your brand.
5. Blogs Can Provide Content for Newsletters
Want a great way to stay in touch with your customer base but struggling with what to send in a regular email? Send your blog post! As long as you are creating valuable content, you should share that with your existing mailing list to ensure that your customers are receiving the information you are producing. Depending on your mailing schedule, make sure your freshest blog is always a part of your company newsletter.
Get more mileage out of your blog articles by sharing them in newsletters, on social media and even in your email signature.
6. Blogs Can Help Increase Leads
Each piece of new content you publish on your blog is another opportunity to give potential customers the option to opt-in to your newsletter or services or check out your sales menu on the website. Blogs can help create more interest in your product or service, which means that you will have more opportunity to collect the information of those who may want to do business with you. Use your blog as a tool to encourage potential customers to continue engaging with your brand, and track their progress and what services they are most interested in purchasing.
If you’re considering starting a company blog, or need to revamp the one you have, look for a company with both a solid reputation and experience in writing marketing content. With over 10 years of experience in content and social media marketing, we can help you pick the best strategy to help your business grow through the right content on your blog.
Rendler-Kaplan, L. (2017, August 1). 5 Key Benefits of Blogging for Business. Retrieved August 16, 2017, from http://www.socialmediatoday.com/smt-influencer/5-key-benefits-blogging-business?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202017-08-01%20Social%20Media%20Today%20Newsletter%20%5Bissue:11390%5D&utm_term=Social%20Media%20Today
DeMers, J. (2015, May 28). The Top 10 Benefits Of Blogging On Your Website. Retrieved August 17, 2017, from https://www.forbes.com/sites/jaysondemers/2015/05/28/the-top-10-benefits-of-blogging-on-your-website/4/#52fe7649435c