We live in a world that’s constantly evolving and on the go. With our busy schedules, it’s often hard to sit down and read a newspaper or a book on how to master a certain skill. Time is money, and...
We get it. Social media can be confusing, especially if marketing is not your specialty. If you’re a business owner, you are an expert in your field of products or services, and social media may fall way down on your...
In many organizations of all shapes and sizes, management often prioritizes sales and the sales team over departments like marketing. Salespeople are those who bring in the new accounts or sell the products, but usually, there is a lot of...
In case you needed another reason to take social media seriously, a recent poll done by the Pew Research Center shows that more people are turning to social media for their news than print media for the first time in...
With the end of the year approaching so quickly, it’s already time to start thinking about your 2019 digital marketing and social media strategy. Digital marketing is one of the fastest growing and constantly evolving industries today. Everyone from retail...
It’s hard to believe that we are coming to the end of 2018 already. With the holiday season in full swing, businesses across the country are gearing up for holiday parties and events, employee vacations, and wrapping up the year....
Instagram Stories launched as direct competition for Snapchat in August 2016. While Snapchat was never widely used by businesses as much as it was used by millennials, Instagram Stories have taken over and can be successfully used as a marketing...
If you’re often on social media, then it’s likely that you’re one of the 800,000 users each month who has made a purchase based on something seen on Instagram. Just over 80% of Instagram’s users follow at least one or...
When your business is using social media, most often the goal is to turn your engagement into leads. Each social media platform operates slightly differently and therefore requires a different approach in your marketing strategy. Most of the sites are...
Consumer habits are frequently changing these days, and digital marketers better pay attention. From new tools and social channels to the idea of influencing consumers through others on social media, there is something new happening almost every day. Younger generations...