MIAMI – May 9, 2011 – The Lingerie Football League (LFL) has announced that it has engaged Miami attorney David Forman to serve as its lead legal council. Forman formerly worked with the LFL as a legal consultant and will continue to represent the league under his firm David Forman, Esq., Attorneys at Law.
As lead legal council, Forman will work closely with the owner of the league in negotiating business options, drafting contracts and continuing to work on LFL television appearances.
“The LFL is a unique sports league and one that I am honored to represent as lead legal council,” said Forman. “The league’s growth has been incredible and I can honestly say that I look forward to assisting the LFL in its continued evolution. We have already accumulated a loyal fan base and expect that number to escalate, especially with the imminent NFL lock out.”
“David has been an invaluable counsel to our executive decision making process within the league. With early success comes more complex business models and potential pitfalls. It is comforting to know that we have someone savvy like David to guide us through those waters. When someone believes in our vision and places our business ahead of their own personal interests, you know you have someone rather unique and special,” said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC
The LFL is a nationwide women’s 7-on-7 tackle football league with 10 franchise teams. As a result of LFL’s growing fan base, MTV2 began airing condensed versions of the games during the 2010/2011 season in a series entitled LFL Presents: Friday Night Football. The show drew exceptionally high ratings and will return for the 2011/2012 season live and in full-length form for the first time, a deal which Forman helped negotiate.
In addition to working with the LFL, Forman advises individuals in their careers in professional sports and entertainment. He acts as a guardian for his clients in overseeing their current career, protecting them through legal representation, as well as advising them in developing a career with longevity. In addition to sports business, Forman’s range of clients also includes real estate investors and small businesses.
For more information on David Forman, ESQ., Attorneys at Law, please visit davidformanesq.com. Additional information on the LFL is available at lflus.com.
About David Forman, Esq., Attorneys at Law
Founded in 2008, David Forman, Esq., Attorneys at Law is a full-service sports and entertainment law firm primarily focused on guiding clients to success. We provide our clients with the proper guidance, advice, protection, and education needed to establish and advance reputable, profitable, and fulfilling careers in sports and entertainment. Furthermore, we remain committed to our clients beyond their professional careers.
Many of our clients seek legal guidance and representation outside of their sports or entertainment career. In addition, David Forman, Esq., Attorneys at Law also represents real estate owners and small businesses on various matters. For more information on David Forman, Esq., Attorneys at Law, visit davidformanesq.com or call (786) 888-0367.
About Lingerie Football League, LLC:
The Lingerie Football League, LLC. (LFL) is an extension of the hugely popular Super Bowl halftime alternative called ‘Lingerie Bowl’ which premiered in 2004 and has become one of television’s most successful specials drawing millions of viewers and blue-chip advertisers. Due to the previous commercial and viewership success’ of the Lingerie Bowl broadcasts, in Fall 2009 the league extension called the Lingerie Football League or ‘LFL’ in (10) major US markets. The LFL features some of America’s most beautiful and athletic women playing fierce 7-on-7 full-contact tackle football on Friday nights at NBA and NFL arenas and stadiums as part of LFL, Friday Night Football shot in high-definition.
Despite a down economy in 2009 that impacted all major professional sports, the LFL was incredibly successful in 2009 drawing nearly 30% higher than projected attendance including several near capacity crowds, 2nd in Primetime television ratings (MyNetwork TV), record internet traffic, 2010 expansion markets (Baltimore and Orlando) and profitability.
In 2010, the LFL continued to thrive signing a national television deal with MTV Networks, drawing sell-out crowds and adding on expansion markets to include Las Vegas, Cleveland and Green Bay set to begin play in Fall 2011. The growth and business prosperity of the LFL through its first two years of operation are greater than both Ultimate Fight Championship (UFC) or World Wrestling Federation (WWF) through the same period of time.