With over 1.8 billion users of Facebook on a monthly basis, this is definitely a social media platform that should not be ignored by any business. The reach to current and potential customers that a business gains by engaging through a Facebook business page is enormous. Unfortunately, many business fall short of the potential to be extremely successful on Facebook by not utilizing the best marketing practices on this platform.
When looking for ways to market your business through social media, there are certain things that resonate more with an audience. It’s important as a marketer to be able to capitalize on the best ways to get your message across to the exact audience you want to reach. The Facebook platform offers business owners and marketers a way to try different things while also directly targeting their exact customer base. Here are four ways that you can best utilize Facebook for marketing content.
1. Facebook Ads
This may be the most obvious way to use Facebook for marketing purposes. Facebook has an ads platform where you can design your own ad, pick your target demographic down to very specific details of who you want to target, and then choose the duration of your ad and how much you want to spend on it. For smaller businesses, this is a relatively inexpensive way to market your business. Facebook gives you access to the analytics of your ad so that you can see exactly how it has performed based on your desired number of likes/shares/comments/clicks. For the cost of this type of advertising, a business owner gets access to valuable analytics as to how their campaign is running.
2. Experiment with New Content
Because Facebook is a free platform, unless you choose to purchase an ad, business owners and marketers should absolutely use this space to experiment with new content to see what resonates most with their target audience. This is a great way to test out photos, blog posts, and videos to see which content is reaching the type of people who can turn into leads and customers. This is also helpful in determining which content to advertise to get the most out of your budget.
3. Personalize Your Branding
Facebook also gives you a great platform to personalize your brand. This can be done by sharing engaging photos and/or stories that showcase your business in a way that gives it a more personal spin. People are more likely to identify with a brand that they feel best represents them and by being personal, you are giving your audience something to identify with that may turn them into loyal brand ambassadors.
4. Timestamped and Trending
Because everything on Facebook is timestamped when you post, business owners can get a good idea of what times are the best times for reaching the types of people who are paying attention to a product or service. Many “experts” will say that they know the exact right time to post each day, but the fact of the matter is that it may change by audience. You can determine as a marketer of a product which time works best for your business. (whitejasmine.com) Don’t forget to utilize Facebook insights, which will tell you what time your fans are using the network.
In the same way that Facebook offers timestamps, you can also utilize the platform to watch for trending topics, and then capitalize on those topics to engage with your brand. Chances are that if there is a trending topic, people are looking for valuable information about that topic. Marketers can monitor the site for opportunities to add to the conversation and showcase a product or service that is a hot topic with audiences.
Facebook provides an excellent platform to build brand awareness, engage with your target audience, create posts to showcase your product or service, and potentially generate leads and new customers all by producing content in a way that resonates with users of the site. If you would like help in building a Facebook strategy for your business, contact Miss Ink for more information on how you can grow your brand and business through social media.
References:
Lee, A. (2016, December 02). 8 Advanced Facebook Marketing Strategies for Serious Pros. Retrieved April 21, 2017, from https://www.postplanner.com/advanced-facebook-marketing-strategies-for-pros/
Make meaningful connections with people to grow your business. (n.d.). Retrieved April 21, 2017, from https://web.facebook.com/business/?_rdc=1&_rdr
