Have you ever won something in a contest? Regardless of how big or small the prize was, weren’t you proud to boast that you won something? Chances are, a marketing or promotions team carefully planned the contest to get you excited and get you talking to your friends about their product or service. And most of the time it works!
Social media marketing relies on engagement. What better way to get people’s attention and get them to take action than to launch a fun contest? Facebook is not only the largest social network, but it currently offers the best platform for contests. Chances are you’ve entered a Facebook contest yourself.
If you’re thinking of launching a Facebook sweepstakes, there are some promotion guidelines you need to be aware of. One of the guidelines states that, “Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.” This means that you need to use a third-party app to run your contest.
There are numerous apps to help you carry out the sweepstakes. At the time of this post, I’m using North Social to run a Kindle Fire giveaway sweepstakes. Check it out on the Miss Ink Facebook page and of course, feel free to enter. This is important because simply “liking” a page or taking another action on a page to enter a contest is against Facebook rules.
In addition to apps, Facebook requires that your promotion include specific wording that releases Facebook from any liability. The North Social app offers this wording as a part of its service.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
You understand that you are providing your information to the administrators of this page and not to Facebook.
The information you provide will only be used for communications related to this promotion.
In addition to the wording specified in the Facebook promotion guidelines, you should disclose full contest rules, which your attorney can assist with. It may seem like a lot of work, but with the right strategy you can gain visibility and build customer loyalty.