Trying to use Facebook’s ads and sponsored stories to increase engagement with your friends, fans, and subscribers? Make sure you’re following Facebook’s Text in Images guidelines, or your posts will be rejected.
Promote Your Posts on Facebook the Right Way
Ads and Sponsored stories which feature compelling images are a great way to promote online interaction- just take a look at Facebook pages belonging to Victoria’s Secret and the Spartan Race. You’ll notice that most sponsored stories don’t contain a ton of text- image is key.
According to Facebook, photographs with too much text disrupt users’ newsfeed experiences, since they’re accustomed to streams of photos of familiar faces and places. Businesses should then create posts that will flow in users’ newsfeeds seamlessly, without appearing to be too “advertorial.” People don’t necessarily want to be sold to while hanging out on Facebook.
Facebook’s guidelines state that the text in your images may not exceed 20% of your ad or sponsored stories’ space.
So what does 20% of an ad look like?
This rule applies to certain types of promoted content, including:
- Promoted page posts
- App install ads
- Any other ad or sponsored story with placement in the news feed (i.e., events ads)
Posts that you don’t promote can have any amount of text in them.
What is a promoted post on Facebook?
You can promote any kind of post you create, such as status updates, photos, videos, and questions. These posts will be bumped higher in your fans’ news feeds so more people are likely to notice it. Your promoted posts will have the word “Sponsored” written below.