What’s the next BIG thing in social media? Who knows. I can, however, tell you that sites like Twitter and Google+ are growing while networks like Facebook are rapidly making changes to keep its spot at the top. So where do you belong? I can’t tell you that either. It’s a matter of personal preference and in the world of marketing, your target demographic and goals.
I can however tell you that Twitter is more popular than ever. Recently, the social network announced that it reached 100 million monthly active users worldwide. Furthermore, in January of this year, roughly 100 million tweets were posted a day. Now the site calculates that nearly 250 million tweets go out a day!
In my experience, news breaks sooner on Twitter and spreads faster on Twitter. Something about a limit of 140 characters and trending hashtags, sends people into a conversation frenzy.
More and more, social media is about being the first person to break news. Think about it; you know you love to be the first of your friends to post about a major event. It happens so much faster on Twitter because you can have hundreds or even thousands of people voluntarily following you, no friend request necessary. Yes, not all of those who follow you are active or really care about what you’re posting, but many do. Check it out for yourself, but be forewarned, if you’re signing up on behalf of a company, be sure to check out Miss Ink’s 3 C’s of Social Media Marketing so you don’t wind up making your company look worse. True tweeps despise nothing more than to be sold or to tweet with an unresponsive brand.
To read more about Twitter’s growth, check out this article for Mashable.