As an Internet Marketing Company that has been in business for over 12 years now, we have many tips for our clients and curious business owners.
Tip # 1 is by far the most important – Utilize your Google listing. This piece of real estate that every business has is very powerful. Late 2011 Google bought out Zagat. There have been many changes since then, all for the best! Companies can now cultivate positive reviews and upon receiving the 10th review they are given a score. Scoring is 1-10, 10 being the best and most likely showed at the top of the list. Meanwhile, there is the option to post offers ( up to 8 ). The section to input keywords and photos is a big help as well. When this Google Places for Business account is setup properly, implemented into the website, and optimized it can lead to a great deal of business.
Tip # 2 has to deal with first impressions. Your homepage will be the go to point for most of your traffic. This page needs to be appealing at the very least. Fresh content, fresh pics and up to date social media icons that relate to your business must be present. Checking the bounce rate of your site will tell you if your homepage needs some attention.
Tip # 3 is taking a look “under the hood”. When many websites are designed the search engines aren’t thought of during this process. There is certain ways that code has to be written, keywords incorporated , titles – tags – descriptions for each page applied. OptFirst suggest having your site thoroughly analyzed every so often , a “check up” if you will. We offer that service free to anyone who visits OptFirst.
OptFirst is a boutique Internet Marketing firm based in Miami. Since 2001 we have helped businesses of all sizes, industries and locations rank well on search engines. In our industry, it’s not all about traffic and visitors. We help turn that traffic into real money. Having OptFirst design or redesign your website is a great idea. We strive in all aspects regarding your business online. At OptFirst we know that ” Your Success ” is ” Our Success ” .