Chevrolet’s famous tagline has boasted its vehicles as the “Heartbeat of America” for decades and lately it seems that heart beat is extending itself into the realm of social media. From Facebook, where it has 1.2 million fans, to Twitter to YouTube, Chevy is giving its fans a place to gather. And as anyone who has ever met a Chevy fan can tell you, these people are passionate! When you have a group people this enthusiastic about your products, there’s only one thing left to do: Launch your own social network.
Just last month, Chevy launched its own social network called The Block. Described as the “performance enthusiast headquarters” it promises to keep users “connected from the shop to the track, on and off the road and everywhere in between.” Still in Beta, the site has a ton of features for every single one of its brands. It even has a forum where it asks users to post about site bugs and suggest new features. Whatever your Chevy vice is, there’s a community for that on this site.
Creating an account is easy. You can link your Block account to an existing Facebook one or create a separate account all together. After you build your profile with info such as custom photo, signature, and bio, you can create a QR code to share the site and your profile with your friends. Registered users are also allowed to link vehicles to their profile, create photo albums and post status updates.
Auto enthusiasts will really love the “Create Vehicle” feature that lets you create a vehicle of any make or model including photos, horsepower, torque and quarter mile time. Dreaming of restoring or amping up your beloved auto project? You can even search for parts to add to your vehicle (virtually) to create your dream project. The site also lets you view Chevy and community auto events (nationally or in a particular region) and add new events so you can take your hobby to the streets.
Whether you’re a car enthusiast or not, the marketing minds at Chevy know a thing or two about social media. While its not feasible or even smart for every company to have its own social network, Chevy understands what its fans want and is putting that to the test by giving them a network built for anyone with an interest in anything auto. The site could use some improvement, and doesn’t seem to have a ton of activity just yet, however the potential is there for The Block to become as powerful as one of Chevy’s sports cars. Only time will tell what they actually do with the site and how users take to it.