As mentioned in our previous post about social media video marketing statistics, video should be an integral part of your social media marketing strategy. While several different video-viewing sites exist, Facebook is leading the way in hosting a popular platform for brand videos to be posted both live and prerecorded. With any social network, there is always a lot of chatter and distraction, so what is the best way for your company’s video to get the most Facebook video views?
How often a video shows up on Facebook
When determining whether a native video, or a video that is uploaded to, or created on the actual social network and not linked to another site, shows up in someone’s newsfeed, Facebook considers three main factors according to their blog.
- How long the video is watched
- Whether people turn on the sound
- If people open the video in full screen
Standout for More Facebook Video Views
The best way to get more organic Facebook video views is to make your video stand out in a crowded newsfeed so that your percent completion rate increases. You can do this by following a few steps.
Make sure your video is immediately visually appealing
People are usually scrolling very quickly through their newsfeeds, so you only have a second to catch a person’s attention. Make sure the first few seconds of your video are eye-catching to cause someone to slow his/her scroll. Also keep in mind that people are initially seeing your video in silence, so the visual aspect of the video is most important for increasing Facebook video views.
Tease with words
Add a few words, short sentence, or a question to the comment box of the post to tease the contents of the video. Want people to watch more? Tease them with something to look for in the video.
Add stats or comments in writing on your video
Going back to the notion that many videos are watched in silence on a Facebook newsfeed, you may want to add captions or wording to your video that can help tell your story. This will also tease the watcher to want to open the video to full screen and experience it with sound.
Make sure your video tells a compelling story.
This is the most important point in video production. Make sure that your video is relevant, engaging, and compelling to the person watching. Your video should tell a story and the viewer should be able to understand that clearly. If your video doesn’t do this early on, the viewer will most likely turn it off.
Native videos are seeing a much faster growth rate of viewership on social media platforms than linked videos. Therefore, Facebook videos should absolutely be a part of your company’s social media marketing strategy. If you want to learn more about how video and social media can help grow your brand and business, contact us at Miss Ink.
References:
10, 2. G. (n.d.). What the Rise of Native Video on Facebook & Twitter Means for Brands. Retrieved March 15, 2017, from http://www.adweek.com/digital/what-the-rise-of-native-video-on-facebook-twitter-means-for-brands/
News Feed FYI: Updating How We Account For Video Completion Rates. (n.d.). Retrieved March 15, 2017, from http://newsroom.fb.com/news/2017/01/news-feed-fyi-updating-how-we-account-for-video-completion-rates/?utm_content=buffer058f3&utm_medium=SocialMarketing&utm_source=Twitter&utm_campaign=Social
Read, A. (2016, June 07). The Silent Revolution: Facebook Video and the Importance of Consumer Behavior – The Buffer Blog. Retrieved March 15, 2017, from https://blog.bufferapp.com/facebook-silent-video
