Why choose us?

Misty Buck, president of Miss Ink, LLC, has almost 20 years of experience in the marketing industry with over a decade as the principal of the award-winning Internet marketing agency in Miami. Misty is also an athlete mental health and mindset coach as well as a contributor to the Hall of Fame Health, a program under the Pro Football Hall of Fame. Misty is the author of the Athlete Mental Health Playbook and the Athlete Branding Blueprint. She understands the athlete experience and blends that with her experience in marketing to help athletes and professionals develop a holistic authentic brand. 

What is athletic branding?

Athlete branding is the craft of leveraging and focusing fan awareness, loyalty, and value perceptions for an individual athlete’s brand. We do it a bit differently by focusing on your mindset and what goals you’d like to achieve before, during, and after your career in sports.

Athlete Branding Agency

The main role of an athlete branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. For athletes, branding is a  process of developing your brand, including your name, identity, brand structure, and messaging platform. This way, you’re able to put your image out there organically.

Athlete Branding and Marketing in Miami

You may ask yourself why an athlete might need branding and marketing for themselves. Branding helps establish credibility with your audience, connect and communicate with your fans, and attract possible future sponsors. Marketing, on the other hand, will assist in establishing a platform to showcase your brand. It also allows you to promote directly to a key target market, a captive audience, and stand out from typical marketing clutter.

Athletes Using Social Media for Personal Branding

So why social media? Social media provides a platform for you to be able to connect with your audience directly, 1-on-1. Engaging regularly with your audience helps you present yourself in a constant matter that allows you to control your audience’s perception of your brand. This also allows you to engage with your audience positively by gaining that sort of relationship with them by creating personal attributes to your brand such as hashtags or certain discussions. Another use for social media is networking, either getting brand deals or creating relationships with brands, other athletes, and influencers.

How can holistic athletic branding help?

We’re not just Social Media. We aim to offer a holistic approach to athletic branding by offering 1 on 1, individualized coaching sessions to get a feeling of what you want. We go step-by-step with you to build your brand from the ground up and achieve your goals by setting up mindset blocks and setting your brand out there.