What is AI in Marketing?

AI marketing is a type of digital marketing that uses artificial intelligence and machine learning to enhance marketing strategies and campaigns. As with previous advancements in technology, AI is transforming businesses and marketing strategies by providing personalized marketing campaigns and amplifying marketing efforts with AI. Even AI algorithms are being used by giants like Google to create a better and more efficient customer experience.

Although traditional marketing certainly isn’t dead or obsolete, companies that use AI powered tools are getting ahead of their competitors.

Benefits of AI Marketing Agencies

Amplifying Marketing Efforts with AI

Incorporating AI into your marketing efforts is meant to amplify what you are doing; not replace it. We use AI drive tools to support our goals in such areas as SEO, lead generation, etc.

Here are some ways that AI powered tools can add to your marketing strategy:

• Cost Efficiency: AI marketing agencies save time and budget by automating marketing activities. We employ the use of smart search AI technology to research trends, keywords, audiences, competitors, and more. We can also leverage AI marketing agency tools to nurture leads and key contacts.
• Consistent Optimization: We use automation and continuous A/B testing to optimize marketing strategies. With these tools, we are able to monitor which content performs the best and adjust our tactics accordingly.
• Improved Communication: From Chatbots to automated messages, AI can help ensure that you never miss a lead’s message.
• Enhanced Digital Advertising: Leveraging AI, we can help you deliver targeted content that resonates with your audiences.
• Trend Monitoring: Using robust tools, we can help monitor trends in your industry so that you create content and messages that resonate.
• Marketing Automation: AI marketing agencies automate marketing activities, doing the heavy lifting for marketers.
• Enhanced Blog Performance: We use AI marketing tools to identify what your target market is searching for so that your content is created with a specific strategy to help your content gain clicks and visibility.
• Targeted PR Pitches: Tired of chasing down media? AI can help businesses reach relevant journalists.

Here’s How AI is Transforming Businesses and Marketing Strategies

AI is poised to transform the way businesses connect with customers, ushering in an era of hyper-personalized experiences at scale. You may have experienced this yourself with different companies you interact with. Marketing messages in the digital space are beginning to feel less like a megaphone blast and more like a one-on-one conversation.

While some people fear that AI leads to less personalization, it doesn’t have to. AI won’t replace in-person networking and classic relationship building, but it certainly can help you reach more people to build relationships with.

The goal is not to forgo the experience of people needing people, but rather create new opportunities to open these relationships and bring your brand to coveted top-of-mind placement.

The result? A more effective content marketing strategy that attracts qualified leads and ultimately boosts conversions while saving you and your team time on doing some of the traditional grunt work.

AI Marketing Agency Services

Our AI marketing team is driven first and foremost by humans. We leverage AI drive tools to help you meet goals, but we do not rely on them alone.

Once we decide to collaborate with your business, we go through a process of customizing a plan that is aligned with your company. Our goal is to bring authenticity to the forefront of your goals.

• Step 1: We go through a thorough onboarding process to understand your business, your culture, your products/services, your challenges, your clients/customers, and your goals.
• Step 2: We develop a brand guide that will ensure that we are all heading towards the same goal with the same vision.
• Step 3: We create a strategic initial plan and then we get to work executing the plan.
• Step 4: We send you monthly analytic reports that help you understand your company’s progress, and helps us to adjust the plan as needed.