Meet Our Team

“When I created Miss Ink in 2008, I knew I wanted to provide something different to Miami’s small business community. I had worked with agencies where there was a major disconnect between the service being provided and the client’s in-house culture. My goal from the onset was to create a boutique agency that feels like an in-house extension of your team. One Team. One Family. That’s Miss Ink.”

Misty Buck founded Miss Ink, LLC, a boutique social media and content marketing firm, in January 2008 in order to help businesses take the stress out of digital marketing. Her passion is fusing creativity and strategy to tell each client’s unique story. She is regularly invited to speak on social media best practices and provides social media consulting for individuals and companies to help guide them through marketing deficiencies. Misty serves on the Board of Directors of the Kennedy Kids Foundation, and regularly volunteers to speak to community groups about mental health and wellness. An avid writer and wellness activist, Misty achieved her dream of authoring a book in 2020 with the publication of the Athlete Mental Health Playbook and in 2023 with the publication of the Athlete Branding Blueprint.

Throughout her career, she has earned several accolades. In 2013 she was honored as a Top Entrepreneur in South Florida by Business Leader magazine. Under her leadership, Miss Ink was voted a Top 3 Internet Marketing Company in the Daily Business Review’s Best of Awards in 2018, 2019, 2020, 2021, 2022, and 2023 putting the digital marketing agency in the Hall of Fame category.

Misty is also known as the host of the Marketing Monday show, which airs live every Monday at Noon from the Community Newspapers Studio in South Miami. Viewers can watch the show live or catch the replay on Facebook or YouTube. Click here to see past Marketing Monday segments.

Lorena Zapata is a former entrepreneur and marketing consultant who has experience in social media and content creation in different industries, and she´s conducted conferences for young students regarding entrepreneurship and the creation of ideas. She co-created a 3D printing business and managed its social media for a couple of years. After graduating top of her class, she immersed herself in learning about design basics and the creation of illustrations. As a marketing graduate, she believes that marketing strategy and social media are essential for any business to succeed. She is a self-taught piano and ukulele enthusiast, who also enjoys reading and playing video games in her spare time, always on the lookout for the marketing strategy behind any product or service she may stumble into.

As a digital marketing graduate, Isabel Ortega likes to be aware of all the trends and technological changes in the industry and apply them to her work. She has always liked to incorporate creativity into everything she does and think outside the box. She has had the opportunity to participate in multiple industries in developing strategies and content in digital marketing and has always been passionate about what she does and what surrounds her. In her free time, she likes to enjoy her hobbies such as watching movies, listening to music, and reading. Currently, she has started a hand-tufted rug design business that increases her creativity and skills. She seeks to continue to learn about the marketing world and takes advantage of it every day.

Mayte Ardito is a part-time interdisciplinary studies student at Florida International University with minors in marketing, business, and communications. Mayte has worked with small businesses and Twitch streamers in the past and has a background in digital design and art for over two years. Mayte has volunteered with local organizations to clean up the town and spread awareness of climate change and what individuals can do in their everyday lives to make a difference as a former Coral Reef Senior High Agriscience student. Mayte spends her free time with her six dogs, the majority of whom were rescued, or experimenting with other art media to take on a new challenge, such as traditional art, baking, or jewelry making. She intends to open up a sustainable jewelry business with a long-time friend of hers in the upcoming years.