How Social Media Giants Are Using AI To Enhance User Experience

In the ever-evolving landscape of social media, where trends come and go faster than a sneeze, one thing remains constant: the race to capture users’ attention and keep them scrolling, tapping, and double-tapping for more. With billions of active users worldwide, the competition among social media giants to stand out is nothing short of a digital battleground. But what’s their secret weapon in this war for virtual supremacy? Enter artificial intelligence, the digital sorcerer that’s weaving its magic across platforms like never before. YouTube’s “Trashy Video Classifier”: Clearing the Content Chaos Google, the parent company of YouTube, has introduced an innovative system named the “trashy video classifier,” which operates solely on AI technology. The system demonstrates the ability to engage in tasks such as scanning YouTube’s homepage to pinpoint potentially concerning content, examining videos to identify misleading titles or content, and assessing videos that users have flagged due to inappropriate content. WhatsApp’s AI Guardian Angel: Busting Fake News One Message at a Time To combat the spread of harmful disinformation, the Spanish fact-checking group Maldita deployed an AI chatbot on WhatsApp. The bot cross-references messages with fact-checked articles, curbing false information. Facebook’s (Meta) Dive into AI Wonderland Meta employs AI, including Deeptext, to understand users. Deeptext is like a linguistic whiz, understanding posts with an almost human-like accuracy. It’s lightning-fast too, tackling around 20,000 posts every second. And it’s not just formal talk; Deeptext gets slang and even speaks over 20 languages. It’s like turning words into a secret code that helps Deeptext see how words are related. This magic lets Deeptext get what you’re saying in your posts and suggest stuff you might really like. Twitter’s Deep Learning Dive: Your Personalized Tweet Haven Twitter has also embraced the AI frontier, utilizing deep learning. This technology curates your timeline to resonate with familiarity and comfort. By scrutinizing your preferences, interactions, and connections within your online sphere, it delivers customized content that reflects the distinctiveness of your preferences. Snapchat Joins the Party Snapchat is introducing a new feature that utilizes AI-generated images to bring creative scenarios to life. Users are now able to seamlessly incorporate themselves into a variety of imaginative backgrounds. This enhancement imbues your snapshots with an infusion of AI-driven creativity, elevating your experience from mere photo-sharing to a realm of digitally manifested dreams. LinkedIn’s Updates Marketer-focused updates, including AI-assisted post drafting and fake profile photodetection, enhance user experience. LinkedIn also explores advertising on streaming platforms. Spotify’s “DJ” Tired of playlists that feel like they’re on repeat? Spotify’s got your back with the “DJ” feature. This AI gem whips up real-time playlists, giving your ears something fresh every time. Instagram’s AI Odyssey Instagram is taking bold steps to enhance its user experience by integrating generative AI elements.

AI-Generated Content Labels: Instagram is in the works to implement a labeling system for content influenced by AI. This move aims to boost transparency by distinguishing AI-generated posts from others and fostering a more transparent environment.
AI-Generated Direct Message Summaries: Through the power of generative AI, Instagram is exploring the idea of generating concise summaries for direct conversations.
AI-Powered Image Editing for Stories: Instagram is actively developing an AI tool tailored for Story editing. This tool empowers users to effortlessly eliminate unwanted elements from their photos.
Generative AI Stickers: An intriguing idea on Instagram’s horizon involves interactive and reusable stickers for Stories, fueled by AI.
AI-Generated Comments: Instagram has plans to enable AI to craft comments on posts. However, the purpose of this feature remains shrouded in uncertainty, inviting inquiries about the authenticity of user interactions.
AI Chatbots with Personalities: The notion of integrating AI chatbots into Instagram’s messaging system is under consideration. These chatbots would come with distinctive personalities, enriching the conversational experience beyond mere answers and advice.

In this whirlwind tour of the AI universe within the realm of social media, one thing’s crystal clear: the giants are wielding AI like a magic wand, conjuring up experiences that feel tailored to you and you alone. At Miss Ink, we understand the importance of human-driven strategies for your social media presence and digital marketing to navigate the dynamic landscape of AI-driven technologies. From planning content to managing comments and reviews to social media ads to SEO and beyond, we have you covered. Contact us now to get started and take your social media game to the next level. Sources: Search Engine Journal (2023) 6 Generative AI Features Reportedly Coming To Instagram Siasat (2023) Snapchat to feature new generative AI feature ‘Dreams’ Social Media Examiner (2023) LinkedIn Updates Marketers Need to Know NIC México (2023) Spotify lanza ‘DJ’, una nueva función que ofrece música personalizada con comentarios impulsados por IA AI Time Journal (2023) How the 5 Biggest Social Media Sites Use AI AI Magazine (2023) How are social media platforms using AI?