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Privacy and Terms of Service Changes on Instagram

Privacy and Terms of Service Changes on Instagram

Instagram got itself into quite a PR firestorm in December with its controversial new terms of service announcement and privacy policy change. As we noted in our blog post on Instagram’s privacy policy controversy, the company’s quick response in reverting...

January 24, 2013

5 PR Tips for Making a Successful Complaint on Social Media

PR Tips Social Media Marketing Social Media Tips

5 PR Tips for Making a Successful Complaint on Social Media

Consumers have discovered that complaining on social media can go a long way. A customer may always be right, but be forewarned, being nasty won’t get you very far. Behind every social media account is a person, or people as...

January 18, 2013

Social Media Marketing Update: Facebook Paid Messages, Instagram’s Privacy Policy, and Twitter Lets you Download Your Tweets

Facebook Marketing Tips Instagram Marketing Tips Social Media Marketing Twitter Marketing Tips

Social Media Marketing Update: Facebook Paid Messages, Instagram’s Privacy Policy, and Twitter Lets you Download Your Tweets

The last couple of weeks of December means the holidays are here and most people are winding down but that didn’t stop some of our favorite social media networks from making some big announcements. Here’s your social media marketing roundup...

December 21, 2012

Miami’s Media Gives Tips on Online Newsroom Best Practices

Marketing Tips PR Tips Promotion Tips Public Relations

Miami’s Media Gives Tips on Online Newsroom Best Practices

On Friday, November 9, Business Wire hosted three of Miami’s media elite for a panel discussion on “online newsroom best practices.” The panel consisted of Bill Faries, Miami Bureau Chief for Bloomberg, Rick Hirsch, managing editor of The Miami Herald,...

November 13, 2012

Rethinking Your Marketing Strategy: It’s All About Them!

Blog Tips Marketing Tips Public Relations

Rethinking Your Marketing Strategy: It’s All About Them!

Earlier this week I taught a workshop on blogging for a group of local professionals. When I asked what the point of a blog is, most of the individuals responded with answers like, “promote my services,” “reach my contact sphere,”...

September 14, 2012

Weekend Social Media Posts: Are You Missing Out?

Promotion Tips Social Media Marketing

Weekend Social Media Posts: Are You Missing Out?

Why plan to post on your social media accounts during the weekend? It’s simple: Facebook doesn’t take a break just because your office is closed. In fact, many times fans are just as or more active on social networks during...

September 7, 2012

Social Media Return on Investment: Number of Fans vs. Engagement

Facebook Marketing Tips Google+ Marketing Tips Internet Savvy LinkedIn Marketing Tips Marketing Tips Public Relations Social Media Marketing Twitter Marketing Tips

Social Media Return on Investment: Number of Fans vs. Engagement

Social media return on investment continues to be a hot topic for most every company. First, is social media worth the investment? (Yes.) Secondly, how will we know if it’s “working?” A common thought is that the more fans you have,...

August 7, 2012

Facebook Marketing Tips Google+ Marketing Tips Internet Savvy LinkedIn Marketing Tips Marketing Tips Promotion Tips Public Relations Social Media Marketing Twitter Marketing Tips

10 Social Media Faux Pas

Social media faux pas are a dime a dozen. Why? Most people are still learning how social media works. I don’t mean how to post a status update or a tweet, I mean understanding the concept of content, conversation and...

July 25, 2012

Chevy’s Heart Beats for its New Social Media Network

Automotive Marketing Social Media Marketing

Chevy’s Heart Beats for its New Social Media Network

Chevrolet’s famous tagline has boasted its vehicles as the “Heartbeat of America” for decades and lately it seems that heart beat is extending itself into the realm of social media. From Facebook, where it has 1.2 million fans, to Twitter to YouTube, Chevy...

July 12, 2012

Blog Tips Promotion Tips

How Often Should I Blog?

How often should I blog? This is a question that anyone who has a blog or is thinking of starting a blog asks. Unfortunately, there is no magic answer. It depends on the reason you have a blog in the...

July 2, 2012

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Miami’s Media Gives Tips on Online Newsroom Best Practices

Rethinking Your Marketing Strategy: It’s All About Them!

Boost Your Business This Season with Effective Holiday Marketing Tips

How to Get Followers on Instagram

Top Marketing Challenges for Small Businesses: How to Tackle Social Media Marketing in Miami