You’re Invited to Networking on a Roll!
Miss Ink, LLC and the Pinecrest Business Association present Networking on a Roll Tuesday, February 26 5:30 pm to 7:30 pm Sushi Maki Palmetto Bay Event is free and open to members and nonmembers
Using Text in Images to Promote Your Facebook Page
Trying to use Facebook’s ads and sponsored stories to increase engagement with your friends, fans, and subscribers? Make sure you’re following Facebook’s Text in Images guidelines, or your posts will be rejected. Promote Your Posts on Facebook the Right Way...
Privacy and Terms of Service Changes on Instagram
Instagram got itself into quite a PR firestorm in December with its controversial new terms of service announcement and privacy policy change. As we noted in our blog post on Instagram’s privacy policy controversy, the company’s quick response in reverting...
5 PR Tips for Making a Successful Complaint on Social Media
Consumers have discovered that complaining on social media can go a long way. A customer may always be right, but be forewarned, being nasty won’t get you very far. Behind every social media account is a person, or people as...
Social Media Marketing Update: Facebook Paid Messages, Instagram’s Privacy Policy, and Twitter Lets you Download Your Tweets
The last couple of weeks of December means the holidays are here and most people are winding down but that didn’t stop some of our favorite social media networks from making some big announcements. Here’s your social media marketing roundup...
Miami’s Media Gives Tips on Online Newsroom Best Practices
On Friday, November 9, Business Wire hosted three of Miami’s media elite for a panel discussion on “online newsroom best practices.” The panel consisted of Bill Faries, Miami Bureau Chief for Bloomberg, Rick Hirsch, managing editor of The Miami Herald,...
Rethinking Your Marketing Strategy: It’s All About Them!
Earlier this week I taught a workshop on blogging for a group of local professionals. When I asked what the point of a blog is, most of the individuals responded with answers like, “promote my services,” “reach my contact sphere,”...
Weekend Social Media Posts: Are You Missing Out?
Why plan to post on your social media accounts during the weekend? It’s simple: Facebook doesn’t take a break just because your office is closed. In fact, many times fans are just as or more active on social networks during...
Social Media Return on Investment: Number of Fans vs. Engagement
Social media return on investment continues to be a hot topic for most every company. First, is social media worth the investment? (Yes.) Secondly, how will we know if it’s “working?” A common thought is that the more fans you have,...
10 Social Media Faux Pas
Social media faux pas are a dime a dozen. Why? Most people are still learning how social media works. I don’t mean how to post a status update or a tweet, I mean understanding the concept of content, conversation and...
