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Weekend Social Media Posts: Are You Missing Out?

Why plan to post on your social media accounts during the weekend? It’s simple: Facebook doesn’t take a break just because your office is closed. In fact, many times fans are just as or more active on social networks during...

September 7, 2012

Social Media Return on Investment: Number of Fans vs. Engagement

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Social Media Return on Investment: Number of Fans vs. Engagement

Social media return on investment continues to be a hot topic for most every company. First, is social media worth the investment? (Yes.) Secondly, how will we know if it’s “working?” A common thought is that the more fans you have,...

August 7, 2012

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10 Social Media Faux Pas

Social media faux pas are a dime a dozen. Why? Most people are still learning how social media works. I don’t mean how to post a status update or a tweet, I mean understanding the concept of content, conversation and...

July 25, 2012

Chevy’s Heart Beats for its New Social Media Network

Automotive Marketing Social Media Marketing

Chevy’s Heart Beats for its New Social Media Network

Chevrolet’s famous tagline has boasted its vehicles as the “Heartbeat of America” for decades and lately it seems that heart beat is extending itself into the realm of social media. From Facebook, where it has 1.2 million fans, to Twitter to YouTube, Chevy...

July 12, 2012

Blog Tips Promotion Tips

How Often Should I Blog?

How often should I blog? This is a question that anyone who has a blog or is thinking of starting a blog asks. Unfortunately, there is no magic answer. It depends on the reason you have a blog in the...

July 2, 2012

NBA Finals Shines Spotlight on Sports Social Media

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NBA Finals Shines Spotlight on Sports Social Media

In an NBA article on June 12, (“2012 NBA Finals: By the numbers“) the league took a look at some of the most interesting stats leading up to The Finals. Among the highlights, the article stated that a record 278 million...

June 21, 2012

5 Little Known Facebook Fan Page Features

Facebook Marketing Tips Internet Savvy Marketing Tips Social Media Marketing

5 Little Known Facebook Fan Page Features

Facebook Timeline officially rolled out in March and in true Facebook fashion, there are have been plenty of updates to pages since then. With the new layout and so many new changes, it’s hard to keep track of it all....

June 12, 2012

Automotive Marketing Internet Savvy Public Relations Social Media Marketing

A Look at Ford’s Social Media Strategy

For several years, Ford has reigned as one of the top companies employing social media. Whether its paving the way for creatively using Facebook apps or fueling the Google+ movement with an incredible following and enthusiastic active fans, Ford’s social...

June 5, 2012

Automotive Marketing Internet Savvy Marketing Tips Promotion Tips Social Media Marketing

Automotive Social Media Marketing

Automotive social media marketing is a special type of marketing particularly because it seems like it’s been slow to take off. Automotive companies such as Ford Motor Company have been a major player in social media for several years. Ford is...

May 31, 2012

Inbound Marketing vs. Outbound Marketing

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Inbound Marketing vs. Outbound Marketing

Inbound marketing and outbound marketing are popular jargon terms that actually have very simple meanings. Outbound marketing includes communication tools that are one-way and paid for. For instance, direct mail pieces, advertisements, and promotional products are considered outbound marketing. Conversely,...

May 26, 2012

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