Having a presence on social media may be difficult from time to time, and if you’ve been on it for quite some time, chances are you have run out of ideas to post more than once. Having a fresh...
Having and growing a business is no easy task, and branding is for sure one of the most important things to consider when running a business. Branding is the DNA of your business since it tells your customers and audience...
Having an online presence is vital for your business, but reaching and building relationships with your customers is essential. This can be achieved by treating your customers like people rather than numbers. Personalization is the key to that. Personalization is...
It is no secret that people are getting more concerned about their health and wellness, and brands should be aware of the shifting trends so that they can connect with their audience. Here are some trends you should keep in...
Gen Zs are not only the most diverse generation of digital natives, but they also make up 40% of the world’s consumer population (Knit, 2022). This is only one reason brands spend resources to market to this generation. Gen Z...
When you dive into the social advertising world, you’re going to encounter all sorts of jargon and three-letter acronyms (TLA’s) that maybe you haven’t heard about before. To make things easier for you, here is a list of some common...
Reels have been around for some time now, and their popularity has only increased over the last few months. It has become a trove of entertaining and somewhat educational video content. It is a great place for brands to get...
Although it may seem a little scary, social advertising can be a great way of reaching your social media goals—especially when it’s planned, executed, and measured alongside the organic content. Paid media is the one you pay the platform for...
We have all heard how Gen Z is the youngest generation, and chances are that your business is interested in knowing who they are and how to approach them. First of all, we need to know that Gen Z was...
NFTs have grown in popularity in recent months. They have become a way to explore, engage, and value interests and experiences people already love or help them discover new ones. Nonfungible tokens are pieces of data stored on a blockchain....