Public Relations Archives

How to Write Better Email Marketing Messages

How to Write Better Email Marketing Messages

Email marketing continues to be popular a way to reach a high number of people without the hefty postage costs. But with inboxes on overload, how can your email break through the rest? Here are some tips on how to...

March 28, 2013

Miami’s Media Gives Tips on Online Newsroom Best Practices

Marketing Tips PR Tips Promotion Tips Public Relations

Miami’s Media Gives Tips on Online Newsroom Best Practices

On Friday, November 9, Business Wire hosted three of Miami’s media elite for a panel discussion on “online newsroom best practices.” The panel consisted of Bill Faries, Miami Bureau Chief for Bloomberg, Rick Hirsch, managing editor of The Miami Herald,...

November 13, 2012

Rethinking Your Marketing Strategy: It’s All About Them!

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Rethinking Your Marketing Strategy: It’s All About Them!

Earlier this week I taught a workshop on blogging for a group of local professionals. When I asked what the point of a blog is, most of the individuals responded with answers like, “promote my services,” “reach my contact sphere,”...

September 14, 2012

Social Media Return on Investment: Number of Fans vs. Engagement

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Social Media Return on Investment: Number of Fans vs. Engagement

Social media return on investment continues to be a hot topic for most every company. First, is social media worth the investment? (Yes.) Secondly, how will we know if it’s “working?” A common thought is that the more fans you have,...

August 7, 2012

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10 Social Media Faux Pas

Social media faux pas are a dime a dozen. Why? Most people are still learning how social media works. I don’t mean how to post a status update or a tweet, I mean understanding the concept of content, conversation and...

July 25, 2012

Automotive Marketing Internet Savvy Public Relations Social Media Marketing

A Look at Ford’s Social Media Strategy

For several years, Ford has reigned as one of the top companies employing social media. Whether its paving the way for creatively using Facebook apps or fueling the Google+ movement with an incredible following and enthusiastic active fans, Ford’s social...

June 5, 2012

Inbound Marketing vs. Outbound Marketing

Facebook Marketing Tips Internet Savvy Marketing Tips Miami Public Relations Social Media Marketing

Inbound Marketing vs. Outbound Marketing

Inbound marketing and outbound marketing are popular jargon terms that actually have very simple meanings. Outbound marketing includes communication tools that are one-way and paid for. For instance, direct mail pieces, advertisements, and promotional products are considered outbound marketing. Conversely,...

May 26, 2012