Thanks to a new update by Instagram you’re finally able to thoroughly search for exact what you’re looking for. To many, this update isn’t super exciting, and it seems like an option we should have had from the start, but for digital marketers it’s big news. This new feature is great, because it means that not only can you find more of what you’re interested in, but YOU can be found more!
This is a huge benefit for businesses when it comes to customer growth. Using Instagram’s keyword search, the algorithm will now be able to filter out more than just what’s featured in hashtags. As a brand or business, this means it’s time to pay extra attention to what you’re putting out there.
Here are some things to keep in mind regarding this new Instagram update.
Use keywords specific to your business
With the new update, now more than ever it’s important to make sure that you Instagram is on point when it comes to showing who you are and what you offer. Take time to update your bio. It’s a short two-sentence description that can make or break whether you’re found using the keyword search option.
Attract the type of customers you want
With this new update it’s much easier for consumers to search for exactly what they are looking for – craving Mexican food in Miami, just search it! In need of a new salon – just search the treatment and area on Instagram and you’ll be directed to the pages of those in your area. Think of it as a visual Yellow Pages of yesteryear.
As a business, make sure to keep in mind that the algorithm will also be paying attention to your captions, so keep them clear and concise to ensure that you show up in the searches you’re hoping to target.
Take advantage the ability to scope out the competition
With this new update, you’ll be able to see what searches you come up in as well as what other companies appear with you. This will give you the opportunity to see how their followers and customers interact with them – whether it’s good or bad. It will also allow you the chance to see what works and ultimately will give you the ability to begin to tailor your content to what your target audience is looking for.
Overall, it may seem like a very basic update, but it’s one that can open a door to new connections, customers, and discoveries. If your business’s social media needs a revamp to make it more easily searchable, consider hiring a digital marketing firm like Miss Ink. Our social media experts are well versed in SEO and what keywords will make your business standout. Give us a shout at socialmedia@miss-ink.com to set up a consultation today.
