We’ve all heard about how valuable content is in support of marketing efforts for a business. In fact, in the age of information overload, it’s hard to have a successful online marketing strategy that isn’t content-heavy. However, as a business owner, you may struggle with actually getting people to your site to read your content if you aren’t using the right avenues to share it, but there are ways that you can change that.
If you’re looking for an alternative way to share content as an expert thought leader in your field and as a business leading the way in your industry, it might be time to consider starting your own Medium page.
Here are five reasons why you should be posting on Medium.
It’s Easy in General
Perhaps the most obvious reason you should be using Medium is that it’s just plain easy. Medium is great because there are not a lot of steps involved in posting your blog or article on the site. Just log in, choose to add a new post, and start writing or copy and paste your content from another document. You can add photos to your post, as well as break it up into different segments if needed, but all of the styling can be done simply on the post itself. Once you hit publish, your article will be available for the audience you choose without even navigating from the page where you write. It’s that easy.
Reader-Friendly & Sharable
Medium helps your readers by calculating the average time it takes to read your post and alerting your readers by posting that time at the top of the article. This tool can help guide your readers as it gives them an idea of how long they need to commit to reading. Additionally, it gives you an idea of how much time you require of your readers. If people aren’t entirely reading your articles, consider shortening them and getting to the point more concisely.
It is also effortless to share your posts not only with the Medium audience but you can link your social media platforms to share automatically once you publish a post. Again, simple, seamless integration for an easy sharing process.
Access to Analytics
Medium provides you with stats of readership and views of your post. This can help you decide which posts are doing better than others. If one of your topics is popular with readers, consider starting a series or expounding on your expertise. With Medium’s easy-to-read stats, you can have a clear picture of which content topics are most popular with your audience.
Reach a New Audience
The great thing about having a blog is that you can attract an audience to your product or business by providing valuable information and expertise in the form of self-published articles. The downside to only housing your blog on your website and not sharing it through other avenues is that you can only reach people who actively search for your site.
With Medium, you can reach a whole new audience of people through Medium’s already-established readership base. Once you post an article through the site, you’re opening yourself up to readers from across the platform.
Do you have something informative to share? Now you have access to folks who may not otherwise know how to find you. Start a dialogue about your issue, or help others understand a problem that your product fixes. Through a site like Medium, you can offer your content to an entirely different group of potential clients.
Browse Relevant Topics & Contribute
The key to winning the social media and content sharing game is to interact! On Medium, you can browse topics related to your industry and interact with other experts and people who are interested in the same issues. This also opens you up to different audiences that may lead to sales and growth down the line. Comment and follow others in your field or who offer complementary services. You can build a network within this network, and work toward becoming a valuable contributor of content in your field.
Miss Ink Can Help!
If you are new to content creation and need assistance building a strategy, contact us at Miss Ink! We will be happy to help you decide on the best way to market your business online through social media and content marketing.
References:
10 Insanely Good Reasons You Should Publish On Medium. (n.d.). Retrieved from https://www.wordstream.com/blog/ws/2016/07/14/medium-publishing
Should You use Medium for Your company’s Content? (n.d.). Retrieved from https://www.distilled.net/resources/should-use-medium-company-content/
