Are you struggling to keep your social media content organized and engaging? Creating a social media calendar could be the solution you need. In this guide, we’ll walk you through the steps to create a social media calendar that will help you plan your content, engage your audience, and achieve your marketing goals.
Conduct a Social Media Audit
Before you start planning your social media content, it’s essential to conduct a social media audit. This will help you understand your current social media presence, what’s working, and what’s not. By analyzing your social media performance, you can gain valuable insights into your audience’s interests, habits, and expectations.
As part of your audit, review and analyze your current social media content performance, including metrics for engagement, conversion, and clicks. Take a closer look at your top-performing posts to understand what made them successful and tailor your content strategy accordingly.
Choose Your Social Media Channels and Content
Once you’ve completed your audit, it’s time to choose the social media channels that are best for your audience. Conduct market research to understand which platforms are most popular among your target audience and align with your brand’s goals.
Next, plan the content you want to create for each channel. Use your brand guide and social audit analysis to create content that resonates with your audience. Mix up your content types to keep your feeds fresh and appealing, including videos, images, text-based posts, infographics, testimonials, and live streams.
Decide What Your Calendar Should Include
Your social media calendar should include the platforms you’re using, the day and time your posts will be published, links, graphics, videos, and copy. It’s also helpful to have platform image sizes, campaign hashtags, and quick tips on hand as you build out your calendar. Color coding can also be useful for at-a-glance decision-making each month.
Get Feedback
Once your calendar is complete, share it with your team and stakeholders to get their feedback. Your social media calendar should be an easy-to-understand plan that aligns with your social media strategy. Be open to ongoing feedback and make adjustments as necessary to improve your social media content planning process.
Creating a social media calendar is a crucial step in planning your content and engaging your audience effectively. By conducting a social media audit, choosing the right social media channels, planning your content, and getting feedback, you can create a winning social media calendar that drives engagement and achieves your marketing goals. Start planning your social media content today and see the difference it can make in your social media strategy. Or better yet, let the Miss Ink team handle your social media accounts and strategy. Contact us today to get started.
Sources:
Hubspot (2023) How to Create a Social Media Calendar to Plan Your Content
Asana (2024) How to create and use a social media content calendar
Sprout Social (2023) A complete guide to creating a social media calendar
