Knowing what your audience is interested in and looking for from your page can help you create better engagement and a strong following. The best way to keep track of these things is to make use of Instagram Insights. Instagram Insights is a tool built into the Instagram app that lets you learn more about your followers and how your content is performing. This handy tool gives you the ability to see overall engagement as well as specific engagement and information for each of your posts, stories, and even IGTV videos or the newly added Reels.
In order to take advantage of these insights you’ll first need to make sure your account is set up to be a business or creator account. If you haven’t already done that or don’t know how to do that, visit our previous blog post here. Having a business or creator account, and access to Insights is a totally free tool that’s silly not to take advantage of.
Here’s how to view them:
To view account insights:
- Go to your profile.
- Tap the Insights action button.
- You can also go to the three lines in the upper right corner, and tap
- Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.
Keep in mind that you’ll only see insights for content you’ve posted since you converted to a business or creator account.
Insights can only be viewed from the app, and are not available on the desktop version of Instagram. Once in your Insights page, you’ll have access to a summary viewing, as well as tappable metrics that lead to different screens with more details. On each of these screens, you can tap the (i) in the top right corner to see definitions for each metric listed on the screen.
Here are the types of insights you’ll have access to:
- Recent Highlights: This section announces any notable increases in account performance in the last 7 days.
- Overview: This section showcases the total number of accounts reached, content interactions, followers and approximate earnings (if applicable) for the last 7 days. You can tap on each of these metrics for a more detailed breakdown.
- Accounts Reached: When you tap on this metric, you can see more details on your account’s reach and impressions. You’ll also see insights on your account activity, such as profile visits and website visits. If you have an action button on your profile, you’ll see the number of taps on that button. (mercyhealthplex.com) For example, you can see data on call button taps, get directions taps, email button taps, text button taps, and website taps. You can also see your top posts, stories and IGTV videos sorted by reach.
- Content Interactions: When you tap on this metric, you can see a detailed breakdown of your post, story and IGTV video content interactions. These include likes, comments, saves, shares, replies and other actions on your content. You can also see your top posts, stories and IGTV videos sorted by interactions.
- Total Followers: When you tap on this metric, you can learn more about trends across your followers when you have at least 100 followers. These insights include growth (how many followers you’ve gained or lost), top locations of your followers, age range and times they’re most active on Instagram.
- Content You Shared: This section showcases the content you’ve posted and promoted across feed, stories and IGTV for the last 7 days. If you want to see all the posts, stories and IGTV videos on your account, you can tap under each content type to go to the media library. Here, you can view and filter all your content by media type, reach, interactions and time frame.
You can also tap View Insights under individual posts and IGTV videos, or swipe up on your stories, to view insights specific to that piece of content, including
- Interactions: This section displays what actions people take when they engage with your account.
- Discovery: This section keeps track of how many people see you content and where they find it.
- Promotion: This section will provide more information on your post if it’s been promoted.
How are your posts performing? If you think that your content could be performing better or you need help coming up with new ideas, consider hiring a digital marketing agency like Miss Ink. Our team specializes in content creation and can come up with ideas that fit your brand and your budget. Give us a call today at (305) 537- 6465.
