Why is sending the right email important?
When creating an email to send to your specific audience, you need to consider that sending the right email is a great element of your campaign’s success. By doing so, you will get a better chance to convert leads into customers, simply because you’re sending the most contextual message. (Sballergy.com)
There are two things you need to understand to send the right email:
- Why you’re sending the email: Have in mind the reasoning behind your email and make sure not to send content with no purpose.
- The value you’re delivering to the person: You want to send emails that provide real value to your leads and customers.
How do you send the right email?
There are three main key components you need to know about sending emails.
The right email
- Relevant content: It is all about the marriage between context and content.
The right person
- Segmentation: Dividing contacts into smaller groups based on similarities will be helpful since you’ll be able to know what kind of content each group wants to receive.
- Content should change based on a contact’s lifecycle stage. Younger people may have different interests than those who are on the older side. Make sure to cater the content based on the lifecycle stage they are in.
- With a contact database that stores all of the information on your contacts and allows you to track their activity, you can easily pair the right segments with the right content to send out at the right time.
The right time
- Identifying where your contacts are in the buyer’s journey will let you know what kind of content they need at a specific time.
- Awareness content: You can send this kind of educational content when your audience is starting to look for your brand or what you offer. Make sure they understand what you can give them.
- Decision-type content: Send out information about the purchase process when your audience is trying to decide what they need from you or whether or not they want it. Make it easy for them to purchase.
- Send time personalization: Use data you have on each of your contacts – such as when they open, click and convert – and schedule your emails to be sent to each contact when each contact is more likely to engage with your email.
Having an email marketing strategy is a great way to reach the people you want and communicate with them. As you can see, sending emails requires strategy, tactics, and a lot of work. If you need help with your email marketing or copywriting strategy, we are here for you.
From planning content to managing comments and reviews to social media ads to email marketing and beyond, the Miss Ink team is here to make the content process easy and effective. Contact us today to know how we can help you.
