Short-form videos have become very popular in the last couple of years, making TikTok rise to fame. Instagram Reels also became popular and proved that short clips are compelling. And even though Facebook’s version of the short-form video showed up after other apps, they are still very effective.
Facebook Reels are short-form videos that can be edited with music, audio clips, and effects. They are shown in a vertical scrolling feed and can be found in the Menu, Groups, and Feed.
Here are some tips you may want to start doing when creating Facebook Reels:
Track results.
When you keep an eye on the results of your content, you will be able to focus your attention and marketing efforts on the things that resonate. Facebook’s analytics dashboard is a tool you can use to do exactly that, where you will be able to see data on the content you have put out there.
If your account is brand new but you have experience with TikTok or Instagram, looking into the data on those platforms is a great way to start and know what has been working for you. Then you can tweak your strategy as you go and have more data.
Repurpose content.
One way of saving time is by repurposing content from other platforms, whether that is Instagram or TikTok. But keep in mind that Instagram has been open about making content with watermarks less discoverable. So remove the watermark or save your video before posting on other platforms.
Quality content.
It is no secret that being discovered via short-form video is easier than doing it through main-feed posts. However, you need to keep in mind that posting quality content will help you even further since people will not skip your video if you offer something they are interested in.
By sharing interesting content, users are more likely to share it, which will increase your brand awareness and your reach. It is also important because your content is a reflection of your brand, and if it’s high quality, they can assume your brand is also polished.
Use music.
When you use music in your short videos, you can add energy and personality to them, making them more entertaining. Audio is also helpful when it comes to setting a tone and making your content more memorable. And lastly, if you use trending sounds, it will be easier to get discovered.
Include captions.
Adding captions to your video will help provide essential context for the content. They are also a tool to highlight important information that users can remember, and they will also set the tone of the video.
These are only some of the tips we have for you. Making and posting engaging content, especially in video form, can get really tricky and time-consuming. The Miss Ink team can help you with your social media content. From planning content to managing comments and reviews to social media ads to SEO and beyond, we have you covered. Contact us today to get started today. (https://thebiem.com/)
Resources:
Hootsuite (2022) How To Make Facebook Reels That Attract an Audience.
