We live in a world that’s constantly evolving and on the go. With our busy schedules, it’s often hard to sit down and read a newspaper or a book on how to master a certain skill. Time is money, and that’s just the way it is.
There’s an importance in being exposed to new audio content. According to Unleashed Technologies.com, The research firm Gartner predicts that by the year 2020, 75% of all U.S. households, which equates to about roughly 100 million, will have a “smart speaker” such as Alexa or Google Home.” We’ve also seen the rise of podcasts on every subject imaginable, but not everyone has time to listen to an hour-long episode. Sometimes all you need is a quick couple of minutes with easy to follow tips or notes about what you’re interested in.
What Are Alexa Flash Briefings
Alexa Flash Briefings are a skill on the Amazon smart speaker that’s rapidly gaining popularity, as simple 4 to 8 minute pieces of news, advice, or quick tips available at the touch of a finger or the command of your voice. A simple, “Alexa play my Flash Briefing” leads to an automatic playing of a listener’s personally cured list of subscribed briefings. These briefings can be motivational mantras, news-based items, or even tips and trends locally and around the world.
It’s a great way to reach new potential customers
Many different industries are tapping into Alexa Flash Briefings as a way to get new information to their clients or potential customers. Real estate agents often create flash briefings about their listings or updated pricing information about certain areas. Lawyers are using flash briefings to educate on how to file claims or for updates on local laws. Marketers are using these quick segments to give tips to their clients.
It’s easy to set up and create
Creating an Alexa Flash Briefing is so easy that anyone can do it. First, log into Amazon and create a developer account (it’s free!), then log into your new developer account and choose to Create A Skill, from there just follow the steps and you’ll have your own Alexa Flash Briefing in no time. Visit Amazon for a full step-by-step guide or contact Miss Ink to help you set yours up today!
Looking for more marketing tips? Head over to our blog or subscribe to Misty’s weekly Alexa flash briefing.
References:
Understand the Flash Briefing Skill API. (n.d.). Retrieved from https://developer.amazon.com/docs/flashbriefing/understand-the-flash-briefing-skill-api.html
Top 3 Reasons You Need An Alexa Flash Briefing. (2018, February 23). Retrieved from https://www.unleashed-technologies.com/blog/2018/02/23/top-3-reasons-you-need-alexa-flash-briefing
