Want to know what’s going on in the world of social media marketing but don’t have the time to research through hundreds of articles. Here’s our list of the most important social media marketing articles that we’ve come across this month.
Notable excerpt: “The lead story on Twitter matched that of the mainstream press in just four weeks of the 29 weeks studied. On YouTube, the top stories overlapped with traditional media eight out of 49 weeks.”
Notable excerpt: “According to the survey,
the number-one benefit of social media marketing is greater exposure (85%). Improving traffic and building new partnerships followed next. More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing. The report states, ‘As search engine rankings improve, so will business exposure, lead generation efforts and a reduction in overall marketing expenses. More than half of marketers found social media generated qualified leads.’”
Notable excerpt: “In a business driven by relationships, Geoff says that Facebook allows him to build new ones. ‘People do business with people who they’re friends with. Period,’ he says. ‘And Facebook is a great way to get to know people. It allows people to see that I’m a person.’ As he builds these relationships using social media, Geoff is also expanding his company’s reach. He says it was his
blog (
), his
Twitter feed, and his
Facebook account that helped him win appearances on
Horse Talk Radio and
HorseGirl.tv. So what’s this done for his business? Geoff says that over the last year, Facebook alone has generated about 100 leads and 10-to-15 customers.”
Current Facebook Statistics
Notable excerpt:
- More than 400 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 500 billion minutes per month on Facebook
