Instagram is one of the most popular social media platforms, where businesses can establish great relationships with their existing customers and maybe more importantly – reach more potential customers.
Here are 6 ways to increase your Instagram reach:
1.Find the best time to post
Post when the majority of your potential audience is online to get more eyes on your content. If you have a Business Profile on Instagram, you can take advantage of the tools it offers, including Instagram Insights, where you can find valuable information about users. There you will be able to see when your followers are most active by the day of the week and the time of day.
2. Use video content
91% of active Instagram survey respondents say they watch videos on Instagram weekly. This is why it’s important to favor video in your content strategy.
It is also shown that videos generate more comments than photos. While likes are an important engagement indicator, it is true that commenting requires more effort from a user than liking. This could be why the platform values comments more than likes.
3. Don’t forget about all Instagram formats
Instagram has different features. Make sure to offer different content throughout the various ways that the app allows you to share it. Whether that is a single photos, photo carousels, story highlights, reels, live video streams, products in an Instagram shop, and stories (including all the options it offers such as stickers, fundraising tags, shopping tags, polls, and music).
Using more than one format to share your content will maximize your impact. Make sure to be consistent and share content that your audience is willing to interact with.
4. Use ads
An effective way to grow your reach is to pay Instagram to show your posts to more people. With a Business Profile, you can promote your existing posts from within the Instagram app.
5. Turn on Sharing for your stories
If people are able to share the content you post on Instagram Stories, you will reach more users. You can enable options in your story settings that allow people to share your content either on their own stories or in a direct message.
6.Add location tags
If your business has a physical location, it is especially important for you to add your location to your posts or target a specific geographical area. This can be done both in feed posts and stories, allowing people to see your content when they search for local posts or accounts.
These are only a few ways you can reach more people through your Instagram account. Of course, you also need to have an effective content marketing strategy tailored to your businesses specific needs. At Miss Ink, we will create a customized plan that begins with understanding your goals, audience, and budget. From social media to digital ads, our team will work with you to develop a full-scale marketing plan. Contact us to learn more
