Instagram is one of the most popular social media networks available today, for both individuals and businesses. It is a video and photo-sharing platform that allows users to connect with family, friends, brands, and more. As marketers, we know that having a presence on this platform is a must for most businesses, due to the great response that posts receive, and business opportunities offered by the platform. (hitechgazette)
We bet you know how Instagram works, but we bet you don´t know these facts and statistics:
- Instagram launched back in October 2010 and was acquired by Facebook in 2011.
- The first photograph uploaded to the platform was one of the founder’s dog.
- Instagram is the ninth most-googled search term.
- There are over 2 billion monthly active users on Instagram.
- 80% of Instagram accounts are for personal use.
- The stories feature receives more than 500 million users daily.
- The average user spends 30 minutes each day on the app.
Interesting fact for brand owners and marketers:
- 60% of users go on the platform to find new products.
- Instagram reports that 50% of users are more interested in a brand when they see ads for it on the platform.
- There are more than 200 million Instagram business accounts.
- An estimated 500,00 active influencers are only on this app.
- Content shared by influencers had a two times higher click-through rate, 37% lower cost per incremental purchase, and 7% higher sales conversion rate than traditional creative ads.
- 42% of Instagram users have a college-level education or higher.
- Instagram is the second most popular social network among teens, topped only by Youtube.
- The number of shared videos on Instagram increases by 80% every year.
- Videos have the highest engagement rating.
- Instagram is the most important social media for influencer marketing, followed by Youtube.
- The most effective format for influencer marketing is a feed post, followed by stories.
Now that you know these facts, you may be ready to plan the Instagram strategy that’s right for your brand. However, we know that it can be a lot to handle, especially when you have a business to run. The Miss Ink team is ready to help you with your social media content and management. Contact us today and let us help you create a social media presence you can be proud of.
Resources:
WebsiteBuilder (2021) 32+ Incredible Instagram Statistics & Facts to Know in 2022. Available at https://websitebuilder.org/blog/instagram-statistics/
Search Engine Journal (2022) 30 Crazy Social Media Facts Marketers Need To Know. Available at https://www.searchenginejournal.com/social-media-facts/258533/#close
