No one can argue that smartphones have immense power over everybody’s lives. There are several ways of connecting with people in a personalized way, but text messaging is one of the most popular ones.
Users read their text messages within 3 minutes of receipt (SMS Comparison, 2022), and 64% of consumers think businesses should text them more often. So, incorporating SMS into your marketing strategy is key to connecting with your audience. (cat3movie.org)
Using SMS is ideal for time-sensitive campaigns or real-time communications such as promotional messages about events, launches, etc; transactional messages like shipping and delivery notifications; and news, confirmations, and notifications.
For marketing purposes, it’s advisable to use a combination of bulk and triggered messages based on the objective of the message and the recipient.
- Bulk SMS: Messages that are sent once and are designed for specific segments of the customer base or the entire group. This may include:
- Category-centric breaking news such as weather or sports.
- Special offers with product launches and exclusive inventory drops.
- Triggered SMS: These messages are automated and transactional, with the purpose of enhancing the customer experience. Some examples are:
- Welcome sequences for audiences that are new to your company.
- Order and delivery status updates that serve as a way of keeping customers informed of their purchases.
- Notifications of new content that is tailored to the subscriber´s interests.
If you want to maximize your marketing efforts, it is important to combine the power of SMS with other channels such as email, web, and social media. This will allow you to have several touchpoints with your audience, increasing the engagement and conversion to reach your marketing goals.
At Miss Ink, we are ready to help you with your digital marketing strategy. From content creation to social media ads, to blogging services, Miss Ink will help you build a digital presence you can be proud of. Get in touch with us today to get started on your digital marketing journey.
