Within the last year, TikTok has grown tremendously with a variety of one-minute videos catering to every kind of audience and more than 1.5 billion downloads worldwide. Whether it is through educational videos, dance videos, make-up tutorials, or even marketing tips, TikTok has allowed many to explore the creative ways they can elevate their brand.
However, what many fail to know is that TikTok can also help promote your business through these creative efforts. If you follow the right steps, you can introduce your business to an incredible platform filled with millions of users that can help market your business.
5 TikTok Marketing Tips for Your Business
1. Do Your Research
Because TikTok has an audience of people between the ages 16 and 24, you must do the research necessary to stay on top of the latest trends that will intrigue your audience. TikTok has made it easier than ever to know what is trending by visiting their #Trending page on the app. After just a few moments of scrolling through, you will find that this is not the place for sit-down sales pitches, but a place for fun and visually appealing content.
2. Prepare and Practice Posting Videos
TikTok may seem easy enough to handle but many trends require practice. When creating a TikTok video, creators can add in filters, text, music, transitions, effects, and can even use previously recorded videos on their camera roll to merge in with another video. However, learning these add-ons can be frustrating to the first time user. Practice by making a few 15 or 30-second videos to start with different filters, text, and even fun transitions such as this one in
Nichole Ciotti’s video!
3. Take Advantage of TikTok Ads
TikTok offers 4 different types of advertising including:
- Infeed Native Content: Similar to Instagram ads, infeed native content supports multiple features such as website clicks or app downloads throughout your feed.
- Brand Takeovers: You may have seen takeovers on Instagram stories, but TikTok brand takeovers allow for brands to take over TikTok with videos that contain links to landing pages or other hashtag challenges on the platform that can increase engagement.
- Hashtag Challenges: As mentioned previously, content creators can now use promoted hashtags to generate more engagement.
- Branded Lenses: Branded lenses are similar to Snapchat filters that brands create to bring awareness to their brand. Now, TikTok users can do the same through branded lenses or effects on their videos!
The same with any other kind of social media platform, TikTok advertisements can help you reach more and more users on the platform and you can even use targeting to reach your specific audience!
4. Post Often
In a recent article with
Later.com, TikTok influencers offered pieces of advice to new users on the platform and each of their interviewees mentioned the same thing: post often. The best thing about posting on this app is that you can get as creative or informative with your videos as you’d like, after all, they do range from 15 to 60 seconds! Test new ideas and see what kind of posts work best for you and your audience.
5. Be Authentic
As previously mentioned, this platform is not the place for a sit-down sales pitch. Be authentic and let your business’s personality shine! Connecting with your audience is the best way to build engagement and be seen on TikTok’s main page. The more relatable and easy-going you seem the more your audience can relate to you.
Now that you have an insight into how to use TikTok for your business, use it to your advantage! Once you have your TikTok up and running, share it across all of your business’s social media channels for even more exposure!
At Miss Ink, LLC, we understand that running your business along with your marketing strategy can be a lot to handle. Let our Ink Star help you! We can assist you with your social media management, content marketing strategy, offer marketing consultation services, and much more! Call us today at (305) 537-6465 for more information.
