Whatsapp Business is a free app that allows small and medium-sized businesses to communicate with their clients easily and effectively. It uses tools that allow you to quickly automate, organize, and respond to messages.
Benefits:
- Interactions: This app facilitates customer feedback.
- Highly used platform: It is estimated that there are more than 1,300 million active WhatsApp users each month globally. This facilitates communication with clients and other contacts.
- Immediacy: The delivery of the message is almost immediately after it is sent, as long as you have an internet connection. This means that customers don´t have to wait forever to hear back from a company.
- Status of your message: now it is possible to know if the message was sent, if it was received, and if it was read, which allows you to know what to do in any scenario.
- Variety of content: WhatsApp allows you to send multiple content formats, such as text, links, photos, videos, and more. This gives you the tools to communicate authentically, according to your brand´s voice.
- Low cost: WhatsApp is a free app. Individuals and businesses can use it as long as they have an internet connection.
- Availability: Since this app can be used on your mobile phone, desktop, and other devices, it is easily available to a lot of people around the world.
What Can You Do With WhatsApp Business?
- You can create a business profile to show relevant information to your clients. This information includes address, business description, website, and email.
- Quick Replies allow you to save messages and reuse frequently sent messages, allowing you to answer questions quickly.
- You are able to organize all your contacts and conversations with labels, so you can easily find them in the future.
- This app has an Away Message option when the company does not have a person who can respond, allowing customers to know when the business will get back to them.
- Businesses can set up a Welcome Message that will be sent to introduce the company to the customers.
- With WhatsApp Business, you can access important statistics like:
- Amount of delivered messages.
- The number of sent messages.
- Amount of messages that were successfully read.
How To Create Ads That Click to WhatsApp in Ads Manager.
Using a
Send Message button on your Facebook or Instagram ads can give you the opportunity to connect with your customers on WhatsApp. This option will open a conversation thread in the WhatsApp Business App.
Here´s what you need to do to create ads that click to WhatsApp:
- Create a business account by downloading the WhatsApp Business App.
- Connect your WhatsApp account to your Facebook page and make yourself the admin of the page.
- Go to your Facebook business page.
- Click Settings.
- Select WhatsApp in the left side column.
- Choose your country code.
- Enter the WhatsApp phone number and click Send Code.
- Input the code and click Confirm.
- Go to Ad Creation within the Ads Manager.
- Choose your objective.
If you choose Brand Awareness, Video Views, Reach, or Engagement Objectives, this is what you need to do next:
- Choose your campaign budget.
- Select your audience, placements, budget, and schedule.
- On the option Links, you need to click Add Website URL.
- Here you´ll need to add the URL of your business website.
- In the section Call to Action, select Send WhatsApp Message.
- Publish your ad.
On the other hand, if your objective is Website Conversions, Traffic or Messages, you will need to:
- Choose your campaign budget.
- In the Ad Type section, you need to select Click to Message.
- Under Messaging Apps, click on WhatsApp.
- Select your audience, budget, placements, and schedule.
- Choose your ad format and complete the ad setup.
- Click + Create and save when you´re done.
- Publish your ad.
As you can see, WhatsApp Business is a great tool you can use for your business. Adding it to ad campaigns can bring you a multitude of benefits, the main benefit being easy communication with your customers.
We know that WhatsApp should only be one part of your online marketing strategy. At Miss Ink, we can help you with your social media content and your ads. Give us a call at (305) 537-6465 or
request a quote today!
