It is no secret that people are getting more concerned about their health and wellness, and brands should be aware of the shifting trends so that they can connect with their audience.
Here are some trends you should keep in mind.
1. Mental health is a concern: with everything happening in the world, more and more people report having a mental health condition. Since 2019, the number of millennials and Generation Zs who report having a mental health condition has increased by 21% (GWI, 2022). On the other hand, people are more comfortable talking about mental health, and 70% of consumers report that mental health awareness is an important topic for them.
2. People trust health-tracking health: physical health is a concern among people that has increased over the years. And with that, consumers are more likely to use some form of health-tracking technology. 11% of consumers plan on buying a smart wearable device in the next six months. Moreover, 33% of people trust new technology to improve health. (GWI, 2022).
3. Alternative treatments are getting more popular: in the US, more people are starting to trust alternative treatments for minor illnesses. Two years ago, 47% of people used alternative or natural treatments, but now that percentage has grown to 53%. Furthermore, Americans are looking for lifestyle changes that can improve their health.
4. Personal care: nowadays, 42% of consumers are interested in personal healthcare and are purchasing more from cosmetic brands.
5. Healthier diets: people are being more careful with the type of foods they consume. The number of consumers who never eat fast food has increased by 23% in three years. On the other hand, interest in vegan food has grown 11% since 2019 among the younger generation and millennials.
Whether you have a health or cosmetic brand or not, it is important to know how the market shifts throughout the years. This will help you communicate better with your audience, and if needed, work on adjustments to your messaging or your product itself.
Make sure to always have these trends in mind when creating your online content. At Miss Ink, we can help create your content to reach the right people with the correct message. Let us help you have an online presence you can be proud of. Contact us today to get started on your social media journey.
Resource: GWI (2022), 5 wellness trends you shouldn’t ignore.
