In the age of social media, nonprofit organizations have the opportunity to derive results and create awareness more than ever before. For nonprofits, social media has become a handy tool with immeasurable potential, but still widely untapped. The good news is you don’t need a ton of resources to get started.
Read our social media tips for nonprofits and be on your way to superstar status.
Choose the Right Social Media Channel
Instead of spending time and effort adding every social media channel out there, focus on the key channels that help fulfill your organization’s need. It’s more effective to have an influential presence on a few accounts then to be scattered all over the place with mediocre results.
Create a Strategy
Determine what your goals are in order to decide on what to share. Do you want to educate your community about your mission and fundraise for your organization? Then develop a content strategy to reach those goals.
Social media is all about storytelling so curate content that narrates your organization’s story. This can be anything from client testimonials to illustrate your progress and retain donor retention or volunteer profiles to inspire others to help – share stories that truly motivates engagement and action.
The social sphere is constantly changing, so there’s a good deal of trial and error to experience. Revise past posts to analyze what content does best, and strategize to do more of the content that works.
Boost your Campaigns
As a nonprofit you know you have to allocate money to social media in order to gain a return, so put money behind your campaigns, especially on Facebook. Make your posts’ eye-catching and honest, whether it’s a video or image, and always add the link to your website so interested donors can easily take action.
Use the Donate Button on Facebook
You can also facilitate the donating process by adding a ‘Donate’ button to your Facebook posts so people can contribute via Facebook instead of being redirected to a website. Plus, Facebook no longer charges fees to process donations so 100% of the donations now go to the (eligible) charity.
Use Video
Videos demand more attention than any other medium. They get more engagement than the written word or an image because they evoke emotion. Create videos to that tug on heartstrings and gain a reaction. These can be videos showcasing needs, or even testimonials. People want to see that their money is invested, so reveal the benefits of their efforts. Aim to post at least one video every two weeks.
Target the Right Audience
Even if you think anyone can be a potential donor, you really have to target those who are actively engaging with you. Analyze the demographics of those who engage most with your posts, and start targeting that audience list. (harveymaria.com) Most people won’t automatically be interested in getting involved just from seeing one ad, so you have to direct posts to a specific audience for a while in order for them to get familiarized with your nonprofit and then decide on supporting it or not.
Last but not least, always remember to align your social media posts with your website and blog content to tie in your overall communication efforts!
If you need assistance with your digital marketing strategy and online content, contact us at Miss Ink for a consultation.
References:
Lee, K. (2016, March 23) Social Media for Non-Profits: High-Impact Tips and the Best Free Tools. https://blog.bufferapp.com/social-media-non-profits
