Why plan to post on your social media accounts during the weekend? It’s simple: Facebook doesn’t take a break just because your office is closed. In fact, many times fans are just as or more active on social networks during the weekend as they are during the week. Currently, many businesses, particularly those with Monday through Friday operating hours, don’t plan a weekend social media strategy. Think of all the companies missing out!
For instance, in looking at the above image of Miss Ink’s Facebook page analytics, you can see that our simple Labor Day post generated the highest engagement. All of our clients had a similar result.
Is weekend posting right for your business? Here are five tips to help you get it right:
- Test and measure. Check your analytics. When are your fans the most active? This will vary by network because for example, people use Facebook differently than they use Twitter.
- Have a point person available to monitor weekend posts. (Note: This should be a practice you implement regardless of your weekend strategy. What if a customer posts on your page during the weekend? Who will answer it?)
- Keep your messages relevant by thinking about what your audience might respond to over the weekend. A special shopping sale? An open house? Or even tips on how not to blow a week’s worth of salary on your day off. Whatever your business is, think about your fans’ mindset.
- Post photos and videos from events. Time and time again, people respond better to posts that are eye catching.
- Don’t overpost. Studies show that 1-2 posts per day on Facebook should be the max. The number for Twitter ranges around 4-5.
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