10 Social Media Video Marketing Statistics

It’s all about the videos, baby! Are you using video to promote your brand and business on social media? If not, you definitely should consider adding social media video marketing into your strategy. According to the website, Hubspot, visual content is more than 40 times more likely to get shared on social media than any other type of content. That’s 40 times the visibility for your brand!

Here are 10 video social media marketing statistics to consider when looking at the impact of video on your business’ social media platforms.

1. In 2017, video content will represent 74% of all Internet traffic. (KPCB)
2. According to a study done by Animoto, 76.5% of professional marketers and SMB owners that have used video said that it had a direct impact on their business. (Animoto)
3. [ctt_hbox link=”61d7c” via=”no” ]4X as many consumers said they would rather watch a video than read about a product. (Animoto)@MissInkLLC [/ctt_hbox]
4. 62% of B2B marketers rated video as effective content marketing in 2016. (Content Marketing Institute)
5. [ctt_hbox link=”C8x1U” via=”yes” ]Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65% (Hubspot) @MissInkLLC [/ctt_hbox]
6. In a survey conducted by Hubspot in 2016, 43% of consumers wanted to see more video content. (Hubspot)
7. Facebook users spend 3X more time watching live videos than pre-recorded videos. (Facebook)
8. Facebook users watch 8 billion videos a day. (The Verge)
9. More than 60% of SMB owners and professional marketers plan to increase investment in video in 2017. (Animoto)
10. [ctt_hbox link=”oMSc5″ via=”yes” ]Cisco predicts that by 2019, global consumer video traffic will make up 80% of all Internet traffic. (Small Biz Trends) @MissInkLLC[/ctt_hbox]

There’s no doubt that video is on the rise, and consumers are actively engaging with this mode of visual content. If video is not on your radar, let Miss Ink help you develop the right strategy for using social media videos to market your brand and reach your customer base in an interactive way.