In the sprawling digital landscape, the social media game can be challenging. However, we are here to provide guidance as we explore the ever-evolving landscape of social media trends, encompassing platforms like TikTok and WhatsApp.
So, let’s decipher the intricacies of digital dynamics that can boost your small business. After all, in Miami’s vibrant market, staying ahead in the social media game can make all the difference.
Time Spent on Social Media
You’ve probably noticed that our screen time has significantly increased in recent times. Across the globe, daily time spent on social media has been going through some interesting changes. According to GWI (2023), while the rest of the world is scaling back slightly, North America is still on an upward trajectory.
So, what’s the lesson for small businesses? It’s not just about the quantity of time people spend online, but where and how they spend it. Let’s dive deeper.
The Boom in Boomer Engagement
You might think social media is exclusively a young person’s playground, but the baby boomers are here to prove you wrong. These wise souls have not only embraced social media but have made it their digital habitat. It’s not just about staying in touch with family and friends; they’re now shopping, following celebrities, and even watching livestreams.
For businesses, the takeaway is clear – don’t underestimate older consumers. They’re rewriting the rules of digital behavior, and it’s time to meet them where they are.
Gen Z: Swapping URL for IRL
While Gen Z has long held the crown for social media use, we’re witnessing a subtle shift. These digital natives are now taking a step back from their screens. They’re more aware of their online time and are eager to experience the real world. Social media is still their realm, but they’re consciously trying to balance it with real-life adventures.
As a small business, this is your cue to create opportunities that bridge the virtual and physical worlds. Get out there and join them on their journey!
Breaking Down the Top Platforms
We understand your curiosity about emerging platforms such as TikTok. These platforms are undoubtedly gaining momentum, but it’s important to keep in mind that established giants like Facebook and WhatsApp continue to maintain their dominant positions. While they might not be grabbing headlines, they remain the steadfast pillars of your digital strategy.
Don’t be too quick to jump ship to the next big thing. Sometimes, it’s the old dogs that have the most tricks up their sleeves.
WhatsApp: The Unsung Hero
WhatsApp might not grab headlines, but it’s the world’s favorite messaging app. This platform is a powerhouse, especially among older demographics. So, if your business caters to a more mature audience, WhatsApp could be your secret weapon.
Instagram and YouTube: Gen Z’s Best Friends
According to a Morning Consult’s survey, YouTube emerges as the top choice among Gen Z users, with a significant 88% of them dedicating their time to this platform. Following closely in the second position is Instagram, with a substantial 76% of Gen Z users actively engaged on the platform. This data indicates that Instagram remains a relevant and influential platform in this demographic.
Navigating the Social Media Maze
The digital landscape is ever-evolving, but some things remain constant. Facebook and WhatsApp are still forces to be reckoned with, and Gen Z, though they’re reducing screen time, are still firmly rooted in the digital realm.
For small businesses in Miami and beyond, the message is clear: stay agile, adapt to shifting trends, and remember that every platform has its own unique audience. Don’t be too quick to chase after the latest trend; sometimes, the tried-and-true platforms are your best bet.
At Miss Ink, we understand the challenges you face in this digital age, and we’re here to guide you every step of the way. From strategic content planning to managing comments and reviews, from running effective social media ads to enhancing your SEO strategy, we have you covered. Contact us today to make a request.
Sources:
GWI (2023) Social Behind The Screens.
Later (2023) Where Does Gen Z Spend the Majority of Their Time Online?
