The biggest misconception about marketing, especially online marketing, is that “anyone can do it.” If this were the case, every company would be successful and have top-quality content and be selling like crazy online. The fact of the matter is that there are a lot of dos and don’ts when it comes to digital marketing. Experienced marketers will be able to help companies put together successful digital marketing plans, but there are a few things to keep in mind if you are a business that is starting off in the digital marketing space.
When putting together a digital marketing plan for your business, here are some important dos and don’ts.
Don’t forget to connect with your audience.
Do figure out who your target audience is and create relevant content for them.
One of the biggest mistakes that a company can make when it comes to digital marketing is to not do the proper research to find out who, exactly, is the target audience for a product or service. Some may think that they should just post content on social media so that they have information available online, but that will be a waste of your time if the content isn’t relevant to your potential customers. Don’t skip the first step of finding out who you are marketing to, and then connecting with them in a way that makes sense.
Don’t give up on your website.
Do find ways to direct people from social media to your website and vice versa.
When you are focusing on social media marketing campaigns, don’t forget to update and maintain your company website at the same time. Especially if you are offering sales or incentives, ensure that your website reflects the offers you are promoting online. Any inconsistencies in your brand can turn off potential customers and make it harder to win back their trust. (phentermine375.net) Instead, include links to the relevant parts of your website throughout your digital campaign, and also include social buttons on your website so customers know where to find you through their own social media accounts.
Don’t cut your digital marketing budget.
Do make sure your online content is top-quality.
Companies make a big mistake when they cut marketing budgets. If no one knows about you or your offerings, how will they buy from you? Digital marketing campaigns are increasingly more important as more consumers rely on social media channels to find information and services. Because of the amount of competition out there, you want to make sure that your content is the best. This will cost you some money, so it’s important that you keep that in mind when it comes time to create a budget. Don’t skimp on the digital marketing budget. Instead, invest in quality content creation to stand out in the crowd.
Don’t stop talking directly to customers.
Do install a Facebook messenger chatbot.
So much of our social media activity can be automated these days, but that does not mean that you should stop talking directly to your customers online. Quite the opposite! Use some of the time you save by automating when posts go out to speak directly to your customers through tools like the Facebook Messenger chatbot widget. By using an automatic chat box pop-up when people visit your company’s Facebook page, you are engaging potential new clients and keeping an open line of communication with your existing customers. Make sure that you respond to messages in a timely fashion with the requested information. Customers will appreciate the ease of access, and by connecting on Facebook, you always have an easy way to follow-up. You can also use a chatbot to direct people to your customer service number so that you’re still offering real-time assistance that fits with your business model.
Don’t stop reviewing, approving, and adjusting.
Do pay attention to the details of your campaign and change it when it’s not working.
Again, because basically everything on social media can be automated, it may be easy to sit back and press “play” on your digital marketing campaign, but this will be a mistake if you aren’t paying attention to the details of your posts and the metrics of success. If your posts are not resonating with your target audience, then it may be time to readjust your strategy or content before you get too far into the campaign. The great thing about digital life is that it is constantly changing, so it’s OK to make mistakes sometimes. Just be ready to go back to the drawing board and come up with something that may be more successful.
Digital marketing can require a lot of focus and energy. Many smaller businesses may not have the resources internally to focus on marketing their companies online. If you feel as though your digital marketing efforts are subpar and you could benefit from expert-level engagement online, contact us at Miss Ink. Our job is to help make your business stand out to your customers online. Contact us today! info@miss-ink.com.
References:
Kim, L. (2019, March 05). 7 Ways to Generate More Social Media Traffic in 2019. Retrieved from https://www.socialmediatoday.com/news/7-ways-to-generate-more-social-media-traffic-in-2019/549611/
Jaccarino, M. (2019, March 14). 12 Common Marketing Campaign Mistakes to Avoid. Retrieved from https://www.socialmediatoday.com/news/12-common-marketing-campaign-mistakes-to-avoid/550444/
