Short-Form Videos: Stats and Trends You Don’t Want To Miss

As we move further into the digital age, the use of short-form video content continues to grow at an exponential rate. With platforms like TikTok and Instagram Reels dominating the social media space, it’s no surprise that more and more marketers are investing in creating short-form video content to reach their target audience. Whether you’re a content creator or a brand looking to boost your online presence, keep reading to learn about the latest short-form video stats and trends and the power they have in today’s digital landscape. Key Stats About Short-Form Videos. Here are some key statistics to keep in mind regarding short-form videos on social media.

The use of short-form videos has been steadily growing, according to HubSpot.
Short-form videos are typically considered to be anything up to 2 minutes and 30 seconds in length, as defined by Woosuite.
72% of people prefer watching videos over reading text to learn about a new product or service, according to Wyzowl.
More than half (51%) of short-form video marketers plan to increase their investment, according to Hubspot.
Video traffic is expected to make up 82% of worldwide internet traffic, as reported by The Indie Practice.
Short-form videos have the highest return on investment (ROI) of any social media marketing strategy, with a 30% ROI, according to business2community.
TikTok users are highly engaged with short-form videos, with almost 50% of users finding videos longer than a minute to be “stressful,” according to Wired.

Benefits Of Using Short-Form Videos. Short-form videos are excellent attention-grabbers. With the average person’s attention span only lasting around 8 seconds, these videos are perfect for holding their attention long enough to get your message across. Additionally, short-form videos are bite-sized and easily digestible. Unlike long-form videos, which may require a significant time commitment, short-form videos are typically under 2 minutes and 30 seconds in length. This makes them ideal for capturing your audience’s attention without demanding too much of their time. Another advantage of short-form videos is that they’re super shareable. These videos tend to perform exceptionally well on social media platforms, where users are always on the lookout for fresh, engaging content. As a result, they have the potential to go viral and reach an even broader audience. Lastly, short-form videos are often spontaneous, which makes them feel more authentic and relatable. This spontaneity can help humanize your brand and create a stronger connection with your audience. Short-Form Videos Trends.

Microlearning: Microlearning videos are short, sweet, and to the point. By breaking down complex topics into smaller, more manageable pieces of information, they are perfect for anyone who wants to learn something new but doesn’t have a lot of time to spare.
Product teasers: As more and more brands realize the power of short-form videos in engaging viewers and educating them on new products, we can anticipate an increase in the creation of captivating product teasers using this format.
User-Generated Content: Encouraging your audience to create short-form videos featuring your products can enhance your social media advertising.
Influencer Ads: When it comes to influencer campaigns, short-form videos can give them a boost by adding more impact while still maintaining authenticity and relatability.
Behind-the-scenes: Sharing behind-the-scenes content is a great way to connect with your audience and pique their interest. Whether you’re a content creator or a brand, these clips offer a glimpse into the world behind your products, services, or content.
Testimonials: When you’re considering buying something, hearing from other people who have already tried it can make all the difference. That’s why short-form video testimonials can be so effective at convincing potential customers to make a purchase.

Creating captivating and effective video content can be a daunting task that requires a lot of time and effort. However, with the help of the Miss Ink team, you can make your social media presence stand out. We can assist you with everything from managing comments to creating social media ads to enhancing your SEO strategy and more. Contact us now to get started and take your social media game to the next level! Sources: The Indie Practice (2023) The Short-Form Video Stats You Need To Know For 2023. Woosuite (2022) Short Form Video Statistics The Leap (2023) 7 Short-Form Video Trends to Watch in 2023 (+Best Practices)