Short-form videos will continue to be relevant.
While short-form videos are not a new thing, they have indeed changed consumption behavior across all social media platforms. People now have a shorter attention span, which means they are more likely to consume short-form videos rather than long ones.
Both creators and brands have dived into this versatile format, not only on one platform but on Instagram, Facebook, and TikTok mainly, taking advantage of different features such as viral audio trends, auto-play features, and filters. It is important to note that while the video is only about 15 seconds long, the content itself will still need to be persuasive, informative, or otherwise interesting to your audience.
Augmented Reality is gaining popularity.
This was the year when a lot of people started jumping into the metaverse, and Meta will look to boost awareness of its new development by providing new functionalities and in-app experiences.
Meta will likely continue to push augmented reality tools on Facebook and Instagram as it looks to entice more creators and brands to get involved in 3D object creation. Right now, their AR glasses are still in development and are likely to be launched for consumers sometime in the second half of 2023.
As online presences compete with in-person experiences, consider how using AR to enhance your digital presence and drive customer decisions can help you stand out, whether through organic posts or social ads.
TikTok will continue to grow.
We talked about the popularity of short-form video content. However, the social media platform that will be more relevant for marketers is TikTok, especially when it comes to advertising.
The number of active users on TikTok has surpassed 1 billion, and next year more brands will adapt their strategies to include more videos on this platform. According to Social Insider (2022), TikTok is the most engaging platform, with a 4.68% average engagement rate per post.
The ad budget needs to grow.
To attract new leads and clients, aside from a strong content strategy, more and more companies will implement ads, pushing organic content.
If your company hasn’t started using ads to promote different campaigns, it is a good time to reconsider next year’s strategy to implement social media ads.
Being authentic will pay off.
Well-developed content has always performed well. However, now more than ever, original content sells better. It is important to tell stories with a twist that are interesting to your community. And not only that, you need to show people who your brand is and what it represents.
It does not necessarily mean putting something completely new on the market; it is about how you serve it to the industry and, more importantly, your niche. Authenticity in services, products, and the message you send out is well-praised if you know how to integrate it into your strategy.
As you can tell, your social media marketing strategy should be structured and aligned with your company’s goals and personality. We’ve got your back if you need help with your organic or paid content. Contact us today to learn more about our social media marketing services.
Resources:
Affiliate Insider (2022) Social media marketing: what to expect in 2023.
PR Week (2022) What are the top 10 social media trends for 2023?
Social Insider (2022) Social Media Trends for 2023 – 10 Strategies to Use for Maximizing Your Social Media Success.
Digiday (2022) Here are the trends likely to have the biggest impact on social media channels in 2023.
