Perhaps Twitter is not the first thing that comes to mind when you think about maximizing your social media marketing efforts, but the truth is that this platform is a really interesting tool that you may want to consider using for your brand. Here´s why, according to a study held by Quick Sprout in 2021:
- 79% of Twitter users are more likely to recommend brands they follow.
- 50% of shoppers made purchases based on recommendations found through social media.
- 67% of Twitter users are more likely to buy from a brand they follow.
- There are 135,000 new signups per day on Twitter.
Posting on Twitter is easy enough, but here are some tips you´ll want to consider when adding this platform to your online marketing strategy:
- Set up your profile: as obvious as it may sound, it is important to set up your Twitter profile correctly. Here are some tips:
- Handle: generally speaking, you want your handle to be consistent throughout all your social media, and it should have your company name, as it’s how users find you.
- Profile photo: This is visible on every tweet you send, so you want it to look good. Use your company´s logo or wordmark.
- Bio: Here you can use a tagline or something that will make you stand out. Make sure that it captures your brand personality.
- Header image: You may use this picture to highlight certain campaigns or to provide information to your audience.
- Other information: it is a good idea to include your website URL and your location so users know where to find you.
- Find your voice: In 2020, Twitter had more than 186 million users (Business of apps, 2021), so the last thing you want to do is blend in. That´s why you need to find your brand´s voice and use it. To find it, you´ll want to use the words and sentence structure your target audience uses, bring out whatever makes your brand different, and test your tone to then modify it as necessary.
- Target audience: As with any other marketing tactics or strategies, you must always know your audience: what they like, who they are, where they are, how they express themselves, and what they want from you. Only then can you give them quality content through Twitter. Keep in mind that your target audience may vary from one social media channel to another.
- Make a calendar and be consistent: using a calendar to plan ahead can be very useful, so you know what you are putting out there and when. It will simplify your tasks, as you won´t be rushed to tweet something on the spot. You can consider creating content themes for a specific day of the week. Once you have your content calendar, make sure you stick to it and are active on the social media platform. Click here to download a free content calendar template.
- Use images: According to a study performed by Quick Sprout, images tend to get 128% more retweets than videos, but videos get favorited 49% more than images. Images that perform better tend to be humor-based. While images will perform great, do not forget that Twitter is a text-based social media platform, so make sure to use text-based content.
- Listen and join the conversation: You´ll want to do more than just push your content and your brand. Pay attention to conversations happening on this social media channel. You’ll receive invaluable insights into the topics that are most important for your potential customers. Once you´ve listened, you can offer content based on those themes, but more importantly, you’ll be able to join conversations and build relationships.
- Community management: It is important to keep an eye on your account so that you don´t miss out on important communication. Monitor indirect mentions of your company, whether through keywords or hashtags, and interact when appropriate. Respond to comments, messages, and general interactions you get in your account.
- Use polls: Polls are a great tool to get insights from your audience. Plus, participants will feel part of the conversation, increasing your engagement. (vistex.com)
- Use threads: Threads are a way of adding tweets to the main post on Twitter, which is great to increase your character count, organize your content, and doing follow-ups of campaigns or events.
- Trial and error: To find out what works best for your brand, you´ll have to try different things, from content to your voice, to the way you interact with your audience. Fail often, fail fast, and re-tweak content plans to perform better each time.
- Monitor: Even after finding what works best for you, it’s important to continue to monitor your account. This will help you know if something isn´t working as it once did or if there could be another way of increasing engagement. Modify your strategy accordingly.
- Don´t be afraid of ads: Like many other platforms, Twitter offers advertising options.
- Twitter Amplify: Adam Ilenich recently revealed that Twitter Amplify is generating great results. Twitter Amplify is a premium, brand-safe and measurable video solution that enables brands to connect with key audiences around interests that are relevant to them.
- Carousels: The use of carousels is a great tool to showcase different products or services in one single post, tell stories or highlight specific features of what you offer.
Twitter is an amazing tool to build your online presence and interact with your preferred audience, but you have to be meticulous about the content you post and how you get your message across. At Miss Ink, we curate your content to your brand´s needs while also managing your social media handles, so you can focus on running your business and not about what to post next. Give us a call at (305) 537-6465 to get more information about our social media marketing services.
