Whether your business is new to Instagram, or you just want a few pointers to generate more excitement for your brand, this guide highlights seven main points to take your Instagram page to the next level.
1. Reflect your brand’s message accurately
Your social media presence must accurately reflect the spirit of your brand so make your brand’s message clear by only posting content relevant to your niche. Think of your Instagram page as your representative – it’s got to reflect your attitude and personality with a definitive focus to avoid being lost in ambiguity. In the same way a couture designer wouldn’t post about a thrift store sale, don’t stray from your subject matter or you’ll fail to target the right audience.
2. Curate a consistent gallery
What do all successful Instagram accounts with millions of followers have in common? They have an easily identifiable voice and style because they keep a consistent gallery. Instagram galleries are so meticulously curated nowadays, and competition for attention in the digital world is so high, that it’s not enough to have a spotty gallery with one or two great images. All of your content must be high quality, and each photo must be somehow related to the other by way of filter or content matter to make the viewer scroll down for more. When an audience knows what kind of content to expect, they’ll trust you with a click on the follow button.
3. Pick a filter
Still posting raw? Sharing images without edits or filters won’t accelerate your growth like a gallery with eye-popping polished photos would. Whether it’s a shot of a chiseled mountain top or a photo of your coffee, a filter can add a little luster to the common selfie. There are numerous editing tools to explore online like Photoshop or Lightroom – for those who prefer a simpler version of the editing platform. You can also pull filters from apps like VSCO or Snapseed as long as you remember to stick with the filter you pick for all your photos to create a consistent visually appealing flow.
4. Post regularly
Plan to post once a day or at least a few times a week to keep your audience interested. Accounts tend to lose followers due to inactivity, so keep your followers updated with the latest.
5. Use relevant hashtags without making them obvious
Relevant hashtagging and location mapping will increase your page’s visibility and bring awareness to your brand. Always use hashtags relevant to your market to connect to users who would be interested in your product or service.
6. Regram Images from other accounts
Sharing is caring even on social media. Reposting content from other users onto your platform shows you are engaged with your community, and viewers will appreciate that. Users will feel motivated to interact with your brand in order to possibly get a shout-out on your page because everyone on Instagram is after brand awareness. Entice followers to create content relevant to your brand by creating a personalized hashtag they can make use of for a chance to be featured on your page. You build a loyal community of active and interested followers, and gain free marketing. It’s a win-win.
Be a social butterfly. Like, comment and follow other accounts including those micro influencers whose aesthetic and voice match your brand because it could lead to a possible collaboration. Remember to always respond to comments on your own posts because interaction gives your brand a human touch – it proves there’s someone listening. Communication is key to social media success.
Contact us at Miss Ink if you would like to grow your following and increase engagement on Instagram. We can help you plan and execute a social media marketing strategy to boost your brand’s presence online.