As a business owner, you’ve heard about how important it is to showcase your product or service on social media, so you’ve set up an Instagram account for your business. You have probably noticed that other businesses in your industry are successfully gaining followers and attention through posts on this social media platform. If you need a little help figuring out the best ways to visually blast your brand, here are eight things that you should be doing to get the most out of your business Instagram account.
1. Filter & Edit
Filtering and editing are what Instagram is all about! Make your photo visually appealing and stand out from the crowd. Use the filters and editing feature to enhance your photo in a way that will cause potential customers to stop and stare.
2. Use the Multiple Photos and Videos Feature
Instagram now has a feature that allows you to post multiple photos and videos in one post, which is known as a carousel post. This is a great way for businesses to showcase several items or features without seeming like they are “spamming” feeds by adding too many posts in one day. If you have multiple images that you want to feature you can add up to 10 photos or videos to one post on Instagram. via @missinkllc
Video is king these days. It’s such a great way to give your Instagram page a life of its own. You can upload product showcase videos and short tutorials that may be of interest to people looking for your services. Boomerang is an app that records a short video in repetition, which can make some of your otherwise still snapshots a bit more interesting.
4. Use Hashtags
As with Twitter, hashtags are used on Instagram to group photos related to a certain word or topic. Use hashtags to categorize your photos in ways that make it easy for people searching for your product or service to find your posts.
5. Engage with Influencers/Tag People
One of the best ways to get people to notice your posts is to call them out by tagging them in the actual photo, or be mentioning them in your post. This will give the person a notification that you want them to see something that you’ve posted. Tag and engage with influencers in your industry. These are people and accounts that have lots of followers and reach. You could be discovered and utilize their platform and network to promote your business as well.
6. Instagram Stories
Instagram stories are very similar to the Snapchat platform in the sense that these are photos and short videos that are posted and disappear within 24 hours. These posts appear on the top of your follower’s accounts, and can be used to offer a “behind the scenes” view into the daily activities of your brand. This is a great way to humanize your business and provide a brief daily insider view into what makes your brand unique.
If you have a product that you are selling, sometimes a fun way to engage with new customers on Instagram is to offer a giveaway or setup a contest by requiring people to engage with your post by “liking” it, following you, and tagging friends. By offering something of high value to someone simply for engaging with your page, you are providing incentive for folks to share your posts. Everyone wants to be a winner!
8. Instagram Ads
Instagram also has the option to purchase ads that can be targeted to your specific customer demographic. Recently, the platform also rolled out full screen ads for stories, which can give you another way to reach potential customers by showcasing your product on a full-screen video ad. Ads can be purchased through your business page on Facebook.
If you are new to Instagram, using the platform to gain recognition and customers may seem daunting at first, however if you start to utilize the resources available to showcase your brand, you will start to see the power that full engagement on this platform can have for your business. Contact us at Miss Ink if you are interested in building a successful social media strategy for your business—including using Instagram to help you reach new potential clients and customers.