Having an online presence is vital for your business, but reaching and building relationships with your customers is essential. This can be achieved by treating your customers like people rather than numbers. Personalization is the key to that.
Personalization is directly linked to customer loyalty. According to Movable Ink (2022), 68% of customers are likely to be loyal customers or purchase more from a brand that is engaging and building personal relationships. This is especially true for younger generations who grew up online, are now active consumers, and are comfortable shopping online.
This leads us to the next point. Consumers are more likely to complete a purchase when receiving a personalized experience from a brand (61%). On the other hand, when providing personalization, people are more likely to generate positive word of mouth, creating lifelong brand advocates since they feel like they have a superior brand experience.
But why do consumers prefer personalized content or communications? Most people feel like the brand cares more about their personal preferences or interests. But consumers also feel that they have a connection with the brand. Furthermore, it creates more open communication through various channels.
The preferred channel to get personalized content in the US is in-app notifications, followed by social media ad recommendations and SMS. But if we are talking only about the younger generation, they prefer to have their recommendations via social media ads.
When talking about personalization, people tend to trust brands that offer that experience more than those that don’t. And people are willing to share general information with brands for more personalized experiences, including age, gender, email address, and birthday.
But personalization is not the only important thing that a brand should keep in mind. People are also interested in a brand offering a helpful customer experience, having positive reviews, and having a consistent customer experience.
So now you know that personalized and relevant content and communications are imperative. But we know that juggling all of the things needed to run a business is no easy task. Let us help you with your social media and content marketing.
Miss Ink offers an array of digital marketing services, from basic social media management to content marketing campaigns and more. Contact us today to know how we can help you.
Resource: Moveable Ink (2022), Audience of One 2022: Getting Personalization Right
