Having and growing a business is no easy task, and branding is for sure one of the most important things to consider when running a business. Branding is the DNA of your business since it tells your customers and audience who you are, why they should purchase from you, what to expect from you, and more.
Here are 5 basic branding tips for your business:
1. Create your brand strategy: You need to know your company’s branding goals, voice, and purpose for your branding and marketing efforts. It is also important to have demographic and psychographic information about your target audience. You also need to:
- .Define who you are.
- Define your point of difference – what makes you different from other brands?
- Create your brand mission statement – keep in mind why your business exists.
- Identify your values. This will help you drive your internal strategy, and connect with your customers.
2. Cater your content to your target audience: At the end of the day, you need people to become your customers, so make sure to focus on creating content that delights your target audience and putting it in places where they will find it.
3. Build your brand identity: As a business owner, you ought to have a unique brand voice that is true to itself. So figure out how you want your brand to come across to your audience. Brand identity also includes having typography that reflects your voice and personality, as well as a color palette that aligns with what you are trying to convey.
4. Tell a story: People love good stories. That’s why you must tell a good one. You can do this by choosing different traits that you want your audience to associate with your business and then thinking of content ideas for each of these traits.
5. Be consistent: As your company grows, more people may get involved in different processes that involve portraying your brand. It is important to have brand guidelines and boards that will help you preserve brand consistency and ensure that your company has cohesive branding across all platforms. A brand guideline is a document that outlines the rules for your company’s branding.
We know that running a business can get very overwhelming, really fast. Let us take care of your social media and online marketing. The Miss Ink team is ready to help you — from basic social media management to content marketing campaigns and more.
Contact us today to find out how we can help.
