Category: Social Media Marketing

As marketers, we know that social media has become one of the most important channels to advertise brands and reach consumers. According to eMarketer (2021), U.S social network ad spending is projected to hit $82 billion by 2023. Advertisers tend...

Storytelling.  Since we’re living in the conscious consumerism era, it is important to be transparent with your audience. Storytelling is a perfect way of achieving transparency. Consumers should be able to recognize your brand’s values, voice, and style through your...