When you dive into the social advertising world, you’re going to encounter all sorts of jargon and three-letter acronyms (TLA’s) that maybe you haven’t heard about before. To make things easier for you, here is a list of some common terms you should know.
- A/B Test: This is a method where two variations of an ad or piece of content are compared to determine which version performs better.
- Analytics: This is a term used to describe both social analysis tools and the information provided by them. Most social platforms have analytics tools to help businesses analyze their performance.
- Boosted posts: A boosted post is a type of social media advertising. This consists of a brand paying to show a specific post to people who don’t already follow the brand’s accounts.
- Cost per click (CPC): A metric that determines how much each click in a pay-per-click advertising campaign costs. Pay-per-click is the type of ad model, and cost-per-click is the fee per click, although sometimes they are used interchangeably.
- Dark post: An unpublished social post promoted as an ad to a certain audience. Said post cannot be found organically in the brand’s feed.
- Impressions: This is a metric that counts how many times an ad or boosted post is fetched from the server and displayed on a social network.
- Lookalike audience: this kind of audience represents a way your ads can reach new people who are likely to be interested in your brand, due to the shared characteristics of your existing audience.
- Reach: This metric refers to the total number of people exposed to a social post or ad. It indicates that the content appeared in the user’s social feed at least once.
- Sponsored content: This is a type of promotional media that is paid for by an advertiser but created and shared by another brand or account. It is also the LinkedIn equivalent of a boosted post.
- Targeting: The practice of selecting a specific audience for your social ads seeking to maximize conversions.
These are only the fundamental terms we think you should be aware of, but we know that social advertising is a whole world to venture into. But the Miss Ink team is here to help you with your social ads and your social media strategy in general. Make sure to
contact us to see how we can help you and your business.
