We are constantly influenced by others when making decisions. This can easily translate to our online lives, where there are more than 4 billion social media users around the globe. Of these 4 billion users, some are known to be “influencers,” who are people who have the power to affect the purchasing decisions of other people due to their authority, knowledge, position, or relationship with their audience.
Here are some reasons why you should consider including an influencer marketing strategy:
- Influencers can host online communities and spark trends through their creative skills and social media knowledge. This will allow brands to clarify who they are and what they stand for through a channel that audiences will understand.
- 63% of people trust messages from influencers more than those from brands (Convince and convert, 2022). People look for recommendations and inspiration from influencers, so getting your message across through them can benefit your brand.
- The best way to reach people online is through content that they want to see. For brands, this may require betting less on traditional marketing tactics and channels and using ones that their audience is looking for, such as influencers.
- Nowadays, brands may struggle with visibility on social media platforms, but influencers manage to cut through the noise organically, meaning that you can reach more people through an influencer marketing strategy.
- Working with influencers is a huge benefit because there are a variety of niches and social media platforms.
- When an influencer campaign ends, the content will continue to circulate. That content can be repurposed for future marketing campaigns or social media organic content.
When it comes to digital marketing, there’s a whole world of strategies and tactics to try and implement in your business. At
Miss Ink, we can identify the best way to improve your social media presence through individualized content creation and marketing strategies. Give us a call today at (305) 537-6465 to set up a consultation.
Resource: Upfluence (2021),
The Ultimate Influencer Marketing Guide.
