Building lasting relationships with consumers through powerful campaigns is crucial to promoting and growing your brand. To promote your brand effectively, you should consider improving these four essential aspects of your marketing campaigns:
1. Content Resonance: Social networks like Facebook rely heavily on measuring “meaningful interactions” (engagements) to decide what content should be promoted. If your content and message don’t resonate immediately, your campaign is not likely to succeed.
When running a campaign, take a deep dive into your audience’s purchase intent to better understand how your campaign is being received. You need to understand exactly how your brand is being mentioned and how those mentions are engaging your community.
2. Choice of influencers: Influencer marketing is one of the biggest buzzwords in the industry, and the payoff can be huge, but few brands have figured out how to spot influencers with the right mix of reach, resonance, and relevance.
When working with influencers, don’t focus on outreach. Focus on relevance. Is the audience you are targeting the same as the influencers? Are they the right age, gender, and nationality? Are they discussing the brands, themes, and industries that are relevant to your brand?
3. Audience insights: Campaign planners often assume they know what their audience wants without really listening to their consumers. Replacing gut feelings with data-driven decisions will produce results.
4. Trends: Campaigns that hit a good note at the right time win in the crowded consumer market and have the power to transform a struggling brand into a global phenomenon.
To identify trends, you need to keep extrapolating your data. With 13 months of conversation data, you can analyze the topics that are most relevant to your audience and participate in the conversations that they are part of.
Keeping an eye on these four elements will definitely help you promote your brand effectively. However, if you need help with your marketing campaigns, Miss Ink is here to help you. Our boutique agency will provide your business with a personalized marketing strategy. Click here to learn more about our services.
Resource: Talkwalker (2019), Campaign Playbook.
