Podcasts have increased in popularity in the last few years, and we have no doubt that the industry will continue to grow. That’s why it’s important to discover some of the trends for 2022 to know how to optimize your podcast moving forward.
Here are six trends you should consider if you have a podcast or are thinking of launching one.
- Live streaming
According to Dacast (2022), the live streaming market is estimated to grow to $223.98 billion by 2028. This kind of content has been proven to be highly engaging, so the next logical step of podcasters is to host a live show.
Broadcasting a live podcast can help increase engagement since you allow listeners to interact with your content in a live manner, connecting with them in a way that recorded sessions don’t allow.
You can try a Q&A session, contests, debates, or a simple live conversation to interact with your audience and make them part of the content.
- Better quality
Podcasts have been around for quite some time now, growing in popularity, so it is no surprise that listeners have high expectations. Furthermore, higher quality means a better chance of standing out from other podcasters.
Some factors you should take into consideration when it comes to quality are the audio, topic (you´ll need to do your research and offer content that is relevant to your listeners), video (if your podcast has a video component), branding, and promotion.
Improving the quality of your branding and promotion can be done by an external team that knows all about digital marketing and content creation. Otherwise, you’ll need to focus on your brand personality, even if it´s a personal brand instead of a company. You must be cohesive between your brand and your content throughout all channels.
- Branded podcasts
As the podcasting trend grows more popular, brands are seeing the opportunity of branded podcasts as a tool for achieving brand intimacy. This means that different brands will continue to launch podcasts for engaging and connecting with their audience, resulting in an increase in brand awareness and lead generation.
If you are interested in launching your branded podcast, you can find some tips on how to do it
here.
- Crowdsourcing content
In the podcasting world, going niche on your topic is an important aspect for you to obtain an engaged and interested audience. We always say that no matter the channel, you always have to know your audience, so that you can offer quality content that they are interested in. And with podcasts, that is not an exception.
The best and easiest way of knowing what to offer your audience is to ask them. Then, take it even further and ask for their feedback: what they like or dislike about your podcast, what they would like to hear, or even content suggestions.
- Podcast exclusives
Last year we saw a lot of podcast shows and companies getting acquired by different companies. Spotify, for example, acquired exclusive rights to shows like Call her Daddy or The Joe Rogan Experience, meanwhile Amazon has the exclusive right to the show Smartless.
This year, we can expect this trend to grow and see more shows acquired by different companies, or more original titles from those who dominate the audio industry.
- Podcasters using their influence for marketing
We can expect podcasters to use their influence for marketing purposes, and to collaborate with brands. This happens with influencers on Instagram, TikTok, and other platforms, and it is starting to happen in the podcasting world.
This can happen from sporadic or regular sponsorships to affiliate links or product placements, and more ways to monetize content.
Are you ready to tackle 2022 and be on top of your podcasting game? If you need help with your podcast’s digital and social media content, we can help! At Miss Ink, we offer full-service social media management and digital marketing solutions. Click
here to know more about our services, and contact us today at (305) 537-6465.
